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Marketing

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Marketing

Credential: Bachelors Degree
Duration: 4 Years
Credit Hours: 120
Tuition Fee: AED 999 per credit hour (see detailed fee structure here)
Class Timings: Morning and Evening
Medium of Instruction: English

BBA Program Mission

The mission of the Bachelor of Business Administration (BBA) program is to provide students with the knowledge, skills and abilities required to serve as effective, responsible, and ethical leaders and managers in the modern workforce of today–anywhere in the world. It prepares graduates for a diverse assortment of careers in the business sector and for graduate studies. The program focuses on decision-making, problem-solving, developing strong ethical values, social responsibility, and working to achieve success in culturally-diverse settings.

Program Goals

The BBA program aims to provide its students with:

  • In-depth knowledge of business theory and practices.
  • Ability to function in multi-cultural global business environments.
  • Effective interpersonal skills and competencies in a variety of work-related settings.
  • Skills of making ethical and professional decisions, and practicing social responsibility.

Program Learning Outcomes

After graduation, students will be able to:

  • Apply appropriate business theories and practices to solve problems.
  • Utilize professional and responsible roles, independently and collectively, to achieve intended outcomes.
  • Practice professional integrity and ethical standards in a socially responsible manner.
  • Communicate effectively, using various tools and methods, as individuals and in teams in professional work-related contexts.
  • Apply marketing concepts to manage customers and marketing activities
    across dynamic global contexts.
  • Develop marketing strategies for generating new markets and new business.
  • Evaluate the contemporary practices of marketing individually or in teams.

Degree Requirements

Program Requirements Total Credit Hours
General Education Courses 33 Credit Hours
Program Core Courses 51 Credit Hours
Program Specialization Courses 27 Credit Hours
Program Elective Courses  3 Credit Hours
Total  120 Credit Hours

General Education Courses | 11 Courses (33 Credit Hours)

SR. Course Code Course Name Credit Hours Teaching Hours Pre-requisites
1 ENG 101 English I 3 3 None
2 ENG 102 English II 3 3 ENG 101
3 ISL 201

ISLA 201

Islamic Culture (English)

Islamic Culture (Arabic)

3 3 None
4 SSS 101 Study Skills 3 3 None
5 UAE/A 201

UAE 201

UAE Studies (Arabic)

UAE Studies (English)

3 3 None
6 ENV 201 Environmental Science 3 3 None
7 HUM 101 Critical Thinking 3 3 None
8 CIS 101 Computer Fundamentals 3 3 None
9 MTH 101 College Mathematics 3 3 None
10 BUS 204 Innovation and Entrepreneurship 3 3 None
11 SOC 101 Introduction to sociology 3 3 None

Program Core Courses | 17 Courses (51 Credit Hours)

SR. Course Code Course Name Credit Hours Teaching Hours Pre-requisites
1 BUS 101 Introduction to Business 3 3 None
2 ACC 101 Accounting I 3 3 None
3 BUS 102 Business Statistics 3 3 MTH 101
4 ACC 202 Managerial Accounting 3 3 ACC 101
5 BUS 201 Business Communication 3 3 BUS 101
6 MKT 201 Principles of Marketing 3 3 BUS 101
7 ECO 200 Principles of Economics 3 3 BUS 102
8 MGT 402 Operations Management 3 3 MGT 302,BUS 102
9 BUS 320 Business Analytics 3 3 BUS 102,BUS 301
10 MGT-304 International Management 3 3 ECO 200
11 FIN 301 Financial Management 3 3 ACC 101,BUS 102
12 BUS 301 Business Research Methods 3 3 CIS 101,BUS 102
13 BUS 302 Business Law 3 3 BUS 101
14 MGT 303 Management Information System 3 3 CIS 101
15 MGT 302 Management and Organizational

Behavior

3 3 BUS 101
16 BUS 202 Business Ethics 3 3 BUS 101
17 BUS 401 Business Policy and Strategy 3 3 Completion of 90 Credit Hours

Program Specialization Courses| 9 Courses (27 Credit Hours)

Sr. Course Code Course Name Credit Hours Teaching Hours Pre-requisites
1         MKT-303 Consumer Behavior 3 3 MKT 201
2         MKT-304 Supply Chain Management 3 3 MKT 201
3         MKT-305 Integrated Marketing Communications 3 3 MKT 201
4         MKT-309 Marketing Research 3 3 MKT 201
5         MKT-402 Brand Marketing 3 3 MKT 201
6         MKT-403 Services Marketing 3 3 MKT 201
7         MKT-404 International Marketing 3 3 MKT 201
8         MKT-495 Internship (Marketing) 3 3 MKT 201 + Completion of 90 Credit Hours
9         MKT-499 Marketing Management (Capstone) 3 3 MKT 201

Program Elective Courses | Student select 3 courses (9 Credit Hours)

Sr. Course Code Course Name Credit Hours Teaching Hours Pre-requisites
1 MKT-306 Retail Management (Elective) 3 3 MKT 201
2 MKT-307 Sales Management (Elective) 3 3 MKT 201
3 MKT-308 Business-to-Business Marketing (Elective) 3 3 MKT 201
4 MKT-310 Marketing Strategy (Elective) 3 3 MKT 201

Note:

  • All courses offered with a dash between course code and number are combined courses with the old study plan, but in this study plan they have different prerequisites.

Study Plan

  • Students must complete Islamic Studies and UAE Studies either in Arabic or English.
  • Students must select specialization courses from their program major.
  • The Internship is after year three. Students must successfully complete 90 credit hours to qualify for the Internship.
  • The capstone course in all specializations is required for graduation.
  • Students can finish the BBA program in less time by completing summer courses.
Year 1 • Semester 1
COURSE CODE COURSE NAME CREDIT HOURS PREREQUISITE
BUS 101 Introduction

 to Business

3  
ENG 101 English I 3  
MTH 101 College Mathematics 3  
SOC 101 Introduction to

 Sociology

3  
SSS 101 Study Skills 3  
Total Credit Hours 15  
Year 1 • Semester 2
COURSE CODE COURSE NAME CREDIT HOURS PREREQUISITE
ACC 101 Accounting I 3  
BUS 102 Business Statistics 3 MTH 101
CIS 101 Computer

 Fundamentals

3  
ENG 102 English II 3 ENG 101
HUM 101 Critical Thinking 3  
Total Credit Hours 15  
Year 2 • Semester 3
COURSE CODE COURSE NAME CREDIT HOURS PREREQUISITE
ACC 202 Managerial Accounting 3 ACC 101
BUS 201 Business Communication 3 BUS 101
MKT 201 Principles of Marketing 3 BUS 101
ECO 200 Principles of Economics 3  BUS 102
ISL 201 Islamic Studies (English) 3  
ISLA 201 Islamic Studies (Arabic)  
Total Credit Hours 15  
Year 2 • Semester 4
COURSE CODE COURSE NAME CREDIT HOURS PREREQUISITE
BUS 204 Innovation & Entrepreneurship 3  
MKT- 303 Consumer

 Behavior

3 MKT 201
ENV 201 Environmental

 Science

3  
BUS 202 Business Ethics 3 BUS 101
UAE

UAEA

201

201

UAE Studies (English)

UAEA Studies (Arabic)

3  
Total Credit Hours 15  
✯ Elective Course Students choose 3 of 4 elective courses
Year 3 • Semester 5
COURSE CODE COURSE NAME CREDIT HOURS PREREQUISITE
BUS 301 Business Research Methods 3 BUS 102;

CIS 101

BUS 302 Business Law 3 BUS 101
FIN 301 Financial

 Management

3 ACC 101, BUS 102
MGT 302 Management & Organizational Behavior 3 BUS 101
MGT 303 Management Information Systems 3 CIS 101
Total Credit Hours 15  
Year 3 • Semester 6
COURSE CODE COURSE NAME CREDIT HOURS PREREQUISITE
BUS 320 Business

 Analytics

3 BUS 102, BUS 301
MGT- 304 International Management   ECO 200
MKT- 304 Supply Chain Management 3 MKT 201
MKT- 305 Integrated Marketing Communications 3 MKT 201
MKT- 306 Retail Management* 3 MKT 201
Total Credit Hours 15  
Year 4 • Semester 7
COURSE CODE COURSE NAME CREDIT HOURS PREREQUISITE
MGT 402 Operations Management 3 BUS 102, MGT 302
MKT- 402 Brand Marketing 3 MKT 201
MKT- 307 Sales Management* 3 MKT 201
MKT- 308 Business-to-Business Marketing ✯ MKT 201
MKT- 309 Marketing Research 3 MKT 201
MKT- 310 Marketing Strategy* 3 MKT 201
Total Credit Hours 15  

 

Year 4 • Semester 8
COURSE CODE COURSE NAME CREDIT HOURS PREREQUISITE
BUS 401 Business Policy

and Strategy

3 90 credit hours of coursework
MKT- 403 Services

 Marketing

3 MKT 201
MKT- 404 International Marketing 3 MKT 201
MKT- 495 Internship-Marketing 3 90 Credits

MKT 201

MKT- 499 Marketing Management (Capstone) 3 MKT 201
Total Credit Hours 15  
Cumulative Credit Hours 120  

Notes:

  • Students must select specialization courses from their program major.
  • Students must successfully complete 90 credit hours to qualify for the Internship.
  • Students choose 3 of 4 elective courses.

 

Course Description

Course English I Course Code ENG 101 Credit Hours 3
Pre-requisite(s)  None  
The purpose of this course is to scaffold students writing abilities as it combines writing and grammar instructions to help them build the core skills necessary to write effectively for achieving a great success in their future careers. More specifically, the course highlights a paragraph’s structure and elements. The ENG 101 course starts by rendering students write a perfect sentence to a well-developed paragraph. The information used in this course will be needed in the essay writing, too. Writing conventions will be taught and practiced.
Course Title English II Course Code ENG 102 Credit Hours 3
Pre-requisite(s)  ENG 101  
The main focus of this course is to write a fully developed essay through constructing students’ syntactic and semantic abilities to build up multi-leveled sentences and avoid many sentence errors that weaken their writing potentialities. In addition, this course enhances students ‘critical reading skill by training them to read various types of essays and analyze their organization critically. Furthermore, it familiarizes students with different the main parts and the types of expository essays that enable them to produce highly academic essays.
Course Title  Islamic Studies (in English) Course Code  ISL 201 Credit Hours 3
Pre-requisite(s)   None  
The Islamic Studies course focuses on two fundamental areas: the first introduces the foundations of Islam such as Islamic faith and belief, Islamic culture, acts of worship, sources of Islamic legislation, and the main characteristics of Islam. The second area addresses a number of contemporary issues from an Islamic perspective. Important and interesting topics such as Islam and Globalization, Islam and the Human Being, Islam and Woman issues, are discussed objectively and in-depth. The course provides students with a profound insight into the Islamic perspectives related to tolerance and peaceful co-existence as opposed to violence, extremism, and terrorism. the course is designed to ensure student interaction, and enhance their competencies in intelligent discussion, problem-solving and critical thinking. This will be fulfilled through diverse learning strategies and methods in an encouraging academic environment.
الساعات المعتمدة: 3 رقم المساق:ISLA 201 اسم المساق: الثقافة الإسلامية
المتطلب السابق: لا يوجد
يتناول هذا المساق :معنى الثقافة بنحو عام ،ومفهوم الثقافة الإسلامية ، مع بيان أهميتها ،وخصائصها ،كالربانية والإيجابية والعموم والشمول والوسطية وغيرها .

ويتناول بيان المصادر الأساسية للثقافة الإسلامية( القرآن ،والسنة،والإجماع ،والقياس،والإجتهاد)

كما يتناول هذا المساق مجالات الثقاقة الإسلامية الرئيسةمن (العقائد،والعبادات،ونظام الأخلاقفي الإسلام)

كما أنه يشرح أهم النظم الإسلامية المعاصرة من ( نظام الأسرة \ الاجتماعي ، والنظام الاقتصادي ،والنظام السياسي ،والنظام القضائي ،ونظام العقوبات)ويبرز الدور الحضاري للإسلام، من خلال بيان أثر الحضارة الإسلامية في نظام الحضارة الحديثة وسبق الإسلام إلى إقرار حقوق الإنسان.

ولم يغفل هذا المساق عن توضيح : أهم التحديات الفكرية المعاصرة التي تواجه الثقافة الاسلامية،من ( الغزو الفكري ،العلمانية ،العولمة ، الاستشراق،التبشير،التقليد والتبعية ،والثقافات الوافدة / التغريب الثقافي)وبيان كيفية مواجهتها

Course Title Study Skills Course Code SSS 101   Credit Hours 3
Pre-requisite(s) None  
This course equips students with the study skills needed for success in their undergraduate studies. It is also useful for acquiring skills that can be used in their personal lives, in their classrooms as well as in the workplace. Students learn several techniques they can use in the areas of communication, research practices, teamwork, creativity, critical thinking, presentation skills, and exam-taking techniques.
Course Title UAE Studies (in English) Course Code UAE 201 Credit Hours 3
Pre-requisite(s) None  
This UAE Studies course provides students with a comprehensive record of the Emirates historical and cultural roots as well as a glimpse of the Country’s geological history and geographical location. The course pays particular attention to the Arab and Islamic identity of the UAE people as well as their success in maintaining a tangible balance between originality and modernity, despite diverse challenges. Because the UAE past, present, and future-oriented experiences have been a great successful story, students will enrich their knowledge of the social, cultural, economic, educational and political development of a society which moved from a traditional, simple life to an elevated status at the regional and international levels. Students will be able to compare between the past and present of the Country and visualize its futuristic vision that covers several decades ahead.
الساعات المعتمدة: 3 رقم المساق:UAE/ A 201 اسم المساق: دراسة مجتمع الإمارات العربية المتحدة
المتطلب السابق: لا يوجد
يتناول هذا المساق دراسة المجتمعات الإنسانية عموما ويتناول على وجه الخصوص السمات العامة و المقومات الرئيسية لمجتمع دول الإمارات العربية المتحدةوالموقع الجغرافي والسكان ونموهموالتركيب النوعي والعمومي للسكان،وكذلك يتطرق إلى الجانب الاقتصادي و الجغرافي للسكان.ويتناول الجوانب الأسرية و النظام الأسري والقبلي وطبيعة الحكم في المجتمع القبلي ، كما أن المساق يتناول طبيعة الخدمات المقدمةللمجتمع قبل مرحلة النفط وبعدها إضافة إلى دراسة دور وتطور المؤسسات الثقافية والتربيوية والإعلامية وما تقدمه من خدمات للمجتمع الإماراتي.
Course Title Environmental Science Course Code ENV 201 Credit Hours 3
Pre-requisite(s) None  
This interdisciplinary approach to our world emphasizes the history of environmental concerns, species interaction (both with each other and their environment), air, water, soil and biological resources, population dynamics, toxicology, energy sources, land use management, and other related topics. Basic principles of science are incorporated throughout the course.
Course Title Critical Thinking Course Code HUM 101 Credit Hours 3
Pre-requisite(s) MGT 550  
This course explores the process of recognizing, analyzing, and solving problems encountered in everyday life. The structured steps allow students to evaluate an argument and give equal importance to reasons and claims. The student will develop the skills and positive habits required to make sound reflective decisions in turn making successful and reasoned judgement.
Course Title Computer Fundamentals Course Code CIS 101 Credit Hours 3
Pre-requisite(s) None  
This course is an introduction to the basics of computer science. The focus in this course is on the analysis of computer components. This course also deals with the use of software in word processing, spread sheet, and designing presentations and databases. The course begins with a definition of the computer, its importance, and the most important parts used for input, processing, output, and storage. It also deals with the types of networks and their uses. The course also addresses the problems associated with the use of computers, the confidentiality and security of information and privacy, and completing the course with an extensive analysis of some applied programs, especially word processing, working on worksheets, and designing databases and presentations.
Course Title College Mathematics Course Code MTH 101 Credit Hours 3
Pre-requisite(s)  None  
This course provides a sound, intuitive understanding of the basic concept’s students’ needs as they pursue careers in business, economics, plus life and social sciences. It includes a brief review of intermediate functions, graphs, algebra, equations and inequalities, exponential and logarithmic functions, linear systems, with single variable calculus, which includes: limits, derivatives, and applications of derivatives as well as indefinite and definite integrals and some applications.
Course Title  Innovation and Entrepreneurship Course Code BUS 204

 

Credit Hours 3
Pre-requisite(s) None  
In this course, students explore the key theories and research on entrepreneurship and innovation, and then examine their application in the broader and contemporary context. The course context includes corporate and public services, emerging technologies and economies, sustainability and development, and creating and capturing value from entrepreneurship and innovation. The course equips students with innovative and entrepreneurial mindset and its related core skills including development of a comprehensive Business plan. Readings, case studies, and discussions help organize the course material with clear and essential links between entrepreneurship and innovation.
Course Title  Introduction to Sociology Course Code  SOC 101 Credit Hours 3
Pre-requisite(s)  None  
This course is an introduction to the study of people and their interaction with each other, the environment, and various social groups. Students develop awareness of the relationship between individual beliefs, attitudes, and behaviors, plus the greater society and culture. They will also learn how to apply sociological concepts to current issues that affect individuals, modern society, and the international community. 
Course Title  Introduction to Business Course Code  BUS 101 Credit Hours 3
Pre-requisite(s)  None  
This course provides first-year students with an understanding of business systems and guides them to the field of business organizations. It intends to familiarize students with the basic concepts of business and introduces them to the terms used in business processes, operations, and organizations. The course emphasizes the importance of today’s dynamic business environment, globalization, social responsibility, types of ownership, human dimension, essentials of marketing and financial management.
Course Title  Accounting I Course Code  ACC 101 Credit Hours 3
Pre-requisite(s) None  
The significance of accounting and the challenges it presents. Extensive coverage and review of major concepts followed by practical exercises.
Course Title Business Statistics Course Code BUS 102 Credit Hours 3
Pre-requisite(s)  MTH 101  
This course introduces students to statistical analysis and how it relates to business decision making. Students will learn how to apply statistical tools for the collection, presentation, description, analysis and interpretation of data in business contexts. Topics covered include variables, levels of measurements, basic survey design, descriptive measures, probability analysis, sampling methods, confidence interval and hypothesis testing, and correlation and regression analysis. The course includes theoretical and practical lectures.
Course Title  Managerial Accounting Course Code  ACC 202 Credit Hours 3
Pre-requisite(s)  ACC 101  
The course will provide a study of the role of the management accountant in the preparation, analysis, and interpretation of accounting and financial data for business management purposes.
Course Title  Business Communication Course Code  BUS 201 Credit Hours 3
Pre-requisite(s)  BUS 101  
This course focuses on the development of professional oral and written communication skills, which are essential for success in today’s digitally enhanced workplace. Students will increase their abilities to write memos, letters, emails, and presentations, as well as their capacity to participate in and chair meetings. Students will also learn how to write a résumé and examine the strategies and approaches required for interview success.
Course Title  Principles of Marketing Course Code  MKT 201 Credit Hours 3
Pre-requisite(s)  BUS 101  
This course describes the relationship between the firm and its customers, market opportunities and customer value. It analyzes the marketing environment and ways to manage marketing information. It helps the students to explain product, product life cycle, customer-driven marketing strategy, consumer buyer behavior, product decisions, pricing strategies, distribution channels and promotion mix.
Course Title  Principles of Economics Course Code  ECO200 Credit Hours 3
Pre-requisite(s)   BUS 102  
This course is an introduction to a set of economic concepts and theories. It is offered to business school students and others and includes topics related to microeconomics and macroeconomics. One important theme for the course is that understanding economics makes you see the world differently and that many of people’s intuitions about how the social world works are flat-out wrong. The course focuses on economic decision-making processes of the consumer, business firms and the government.
Course Title   Operations Management Course Code   MGT 402 Credit Hours 3
Pre-requisite(s)   BUS 102, MGT 302  
This course Introduces students to the dynamic field of Operations Management:

converting inputs into outputs through established processes. This course focuses on the strategic decisions that operations managers have to make along with concepts of distribution, project management, quality assurance, and lean manufacturing. Students engage in several practical exercises to enhance skills related to operational planning and execution.

Course Title   Business Analytics Course Code   BUS 320 Credit Hours 3
Pre-requisite(s)   BUS 102,BUS 301  
The course helps the students understand business analytics by exploring the capabilities and challenges of data-driven decision-making. The course includes hands-on work with data and software. Students will learn how to use business analytics tools such as excel, analysis tool Pack, tree plan and solver add-ins for decision making.
Course Title   International Management Course Code   MGT-304 Credit Hours 3
Pre-requisite(s)   ECO 200  
This course Introduces students to the dynamic field of Operations Management:

converting inputs into outputs through established processes. This course focuses on the strategic decisions that operations managers have to make along with concepts of distribution, project management, quality assurance, and lean manufacturing. Students engage in several practical exercises to enhance skills related to operational planning and execution.

Course Title  Financial Management Course Code  FIN 301 Credit Hours 3
Pre-requisite(s)  ACC 101, BUS 102  
The course gives an understanding and perspective on the financial management functions in an organization. It provides the ability to use tools like financial statement analysis, financial planning and working capital management. It enhances long term investment decisions through the use of valuation principles and equips students with the ability and confidence to tackle common financial problems in practice.
Course Title  Business Research Methods Course Code  BUS 301 Credit Hours 3
Pre-requisite(s)  BUS 102; CIS 101  
The course is designed to introduce the business research process where students learn to understand the managerial problems and formulate research questions and hypotheses. Students gain insight into choosing the right research design, construction of research instruments, sampling, both qualitative and quantitative data collection, data analysis and report presentation.
Course Title  Business Law Course Code  BUS 302 Credit Hours 3
Pre-requisite(s)  BUS 101  
This course introduces the legal framework of business and application of laws in the business world. Emphasis is placed on contracts, negotiable instruments, Law of Tort, Agency Law, Employment Contracts, how court systems operate, and legal aspects of managing corporations. Students learn ways to apply legal and ethical doctrines to commercial and business transactions.
Course Title  Management Information Systems Course Code  MGT 303 Credit Hours 3
Pre-requisite(s)  CIS101  
The course provides an overview of Management Information Systems (MIS) in business. It provides students with the concepts and importance of MIS in creating and managing successful, competitive firms in today’s environment. In addition, this course explains the key concepts related to software, database systems, and systems development and e-Business systems and discusses business problems using information systems and information technology, along with enterprise business systems. Finally, this course compares how organizations, management, and technology are brought together to form networked enterprises and decision support systems.
Course Title  Management and Organizational Behavior Course Code  MGT 302 Credit Hours 3
Pre-requisite(s)  BUS 101  
This course provides an overview of the major functions of management like planning, organizing, staffing, leading, and controlling. It also provides a balanced coverage of all the key elements comprising the discipline of Organizational Behavior in a style that students will find both informative and interesting. Students will learn about the relation between structure and culture; leadership, motivation, teamwork, and communication.
Course Title  Business Ethics Course Code  BUS 202 Credit Hours 3
Pre-requisite(s)  BUS 101  
This course will cover the Traditional ethical theories and how they apply to business. The course provides an understanding of how ethical issues in business arise and some strategies to control or resolve them.
Course Title  Business Policy and Strategy Course Code  BUS 401 Credit Hours 3
Pre-requisite(s)  Completion of 90 Credit Hours  
The course offers the most recent theories and current practices in strategic management. The development and implementation of corporate strategies as well as functional strategies in various areas of business activity such as finance, sourcing, production, human resource management, marketing, and international business.
Course Title  Consumer Behavior Course Code  MKT-303 Credit Hours 3
Pre-requisite(s)   MKT 201  
Students in this course look at the consumer functions of decision-making, attitude formation and change, cognition, perception, and learning. The marketing concepts of product positioning, segmentation, brand loyalty, shopping preference and diffusion of innovations are considered in context with the environmental, ethical, multicultural and social influences on an increasingly diverse global consumer.
Course Title   Supply Chain Management Course Code  MKT-304 Credit Hours 3
Pre-requisite(s)    MKT 201  
This course examines the elements of an effective sales force as a key component of an organization’s total marketing effort. Course objectives include understanding the sales process, the relationship between sales and marketing, sales force structure, customer relationship management (CRM), and issues in recruiting, selecting, training, motivating, compensating, and retaining the best salespeople.
Course Title   Integrated Marketing Communication Course Code MKT- 305 Credit Hours 3
Pre-requisite(s)    MKT201  
The course provides an overview of Management Information Systems (MIS) in business. It provides students with the concepts and importance of MIS in creating and managing successful, competitive firms in today’s environment. In addition, this course explains the key concepts related to software, database systems, and systems development and e Business systems and discusses business problems using information systems and information technology, along with enterprise business systems. Finally, this course compares how organizations, management, and technology are brought together to form networked enterprises and decision support systems.
Course Title   Marketing Research Course Code MKT- 309 Credit Hours 3
Pre-requisite(s)    MKT201  
The primary objective of this course is to provide students with tools to undertake and critically evaluate marketing research projects. Students use a hands-on approach to explore both qualitative and quantitative marketing-research tools, and evaluate the results obtained. This course introduces students to the laws, ethics and regulations that govern businesses andmanagement decisions in the hospitality industry. Students will understand how contracts are made and how hospitality businesses can be effectively managed, taking into consideration the guest’s legal rights. Topics covered in this course include; contracts, operations, property management, employee management, insurance, product liability, safety and security.
Course Title    Brand Marketing Course Code MKT- 402 Credit Hours 3
Pre-requisite(s)    MKT201  
Students learn how marketing professionals use brand names, identities, and recognition to result in establishing brand equity of the company and product. The course includes historical and regional examples of brand marketing.
Course Title    Services Marketing Course Code MKT- 403 Credit Hours 3
Pre-requisite(s)    MKT201  
Unique challenges are associated with marketing services to develop management-level skills for marketing a service business including marketing research applications, marketing planning and customer satisfaction. Service industries contribute to the GDPs of many countries and provide career opportunities for people around the world. This course enables students to understand how marketing services is different from marketing goods. It helps them make decisions about positioning, distribution, pricing, and promoting different services with the help of the marketing mix in a growing competitive service industry. It covers service organizations like banking, transportation, airlines, hotels, insurance, and other government and nongovernment service organizations.
Course Title    International Marketing Course Code MKT- 404 Credit Hours 3
Pre-requisite(s)    MKT 201  
This course dwells on the applications of marketing theory in the field of international market context. This course aims at empowering students to understand and analyze international marketing contexts in a rational manner and help them make decisions to tap into international market opportunities
Course Title  Internship (Marketing) Course Code MKT- 495 Credit Hours 3
Pre-requisite(s) MKT 201+ Completion of 90 Credit Hours  
This course offers students the chance to gain first-hand experience in an actual workplace environment. It also provides students with the opportunity to apply their academic knowledge to practical work situations. It introduces and exposes students to the differences between obligations and responsibilities in their personal lives and those found in the working world.
Course Title    Marketing Management (Capstone) Course Code MKT- 499 Credit Hours 3
Pre-requisite(s)   MKT 201  
This is a capstone course. Students will use a practical, systematic approach to developing a sound marketing plan as they consider the business mission, situation analysis, strategy formulation, the development and implementation of product, pricing, communication, and distribution policies. At the end of this course, students are expected to prepare a Marketing Plan of a new brand/product.
Course Title   Retail Management (Elective) Course Code MKT- 306 Credit Hours 3
Pre-requisite(s)    MKT 201  
In this era of multi-product super markets, learning the principles of retailing and effectively utilizing them has become imperative. The spirit behind the course is to make the student understand this important element in the overall marketing mix of mass distributed products. Again this course will highlight the importance of administration and strategic planning in both large and small retail firms. It concentrates on the management of retail functions to include stock planning, inventory control, markup and pricing, retail accounting, merchandising, retail promotion, human resources management, store location, design and layout, legal and ethical issues, and the use of information systems.
Course Title   Sales Management (Elective) Course Code MKT- 307 Credit Hours 3
Pre-requisite(s)    MKT 201  
This course examines the elements of an effective sales force as a key component of an organization’s total marketing effort. Course objectives include understanding the sales process, the relationship between sales and marketing, sales force structure, customer relationship management (CRM), and issues in recruiting, selecting, training, motivating, compensating, and retaining the best salespeople.
Course Title   Business to Business Marketing (Elective) Course Code   MKT -308 Credit Hours 3
Pre-requisite(s)   MKT 201  
This course describes the business-to-business marketing with emphasis on marketplace dynamics. Students explore concepts and issues that are common in the present-day marketing environment. Topics include organizational buying behavior, legal and regulatory concerns, target markets, positioning, branding, supply chains, communication, and ethics.
Course Title   Marketing Strategy (Elective) Course Code   MKT -310 Credit Hours 3
Pre-requisite(s)   MKT 201  
This course aims to teach students how to design a marketing strategy by understanding the nature and structure of the market, analyzing the internal and external environmental factors and by applying SWOT analysis. This course also focuses on the importance of marketing mixes, the product life cycle, and its role in formulating and designing an accurate marketing strategy.

Career Opportunities

  • Advertising Agencies
  • Hospitals
  • Non-Profit Organizations
  • Airlines
  • Insurance Companies
  • Private Industry
  • Banks
  • International Companies
  • Publishing Companies
  • Universitys and Universities
  • Marketing Firms
  • Retail Businesses
  • Communications
  • Marketing and Research
  • Securities Brokers
  • Computer Industry
  • Management Consulting
  • Television
  • Government Agencies
  • Manufacturing
  • Travel and Tourism
  • Healthcare Providers
  • Media Outlets

Program Tuition Fee

Application⬧Admission⬧Registration Fees ( Undergraduate Programs )
Program Degree Major Medium of

Instruction

Program Duration Credit Hours Tuition Fee per credit hour in AED Annual

Tuition Fee for 10 Courses in AED

Health

Sciences

Bachelor Dental

Surgery

English 5 years 194 2200 88,000

(40 Credit hours)

Business

Administration

Bachelor Marketing English 4 years 120 999 29,970
Bachelor Finance &

Accounting

English 4 years 120 999 29,970
Bachelor Human

Resource

Management

English 4 years 120 999 29,970
Bachelor Human

Resource

Management

Arabic & English 4 years 129 1029 30,870
Bachelor Management

Information

Systems

English 4 years 120 999 29,970
Bachelor Hospitality and Tourism Management English 4 years 120 908 27,240
Law

Program

Bachelor Law Arabic & English 4 years 129 1029 30,870
Public

Relations and

Advertising

Bachelor Public

Relations

Arabic & English 4 years 126 999 29,970
Bachelor Advertising Arabic & English 4 years 126 999 29,970

 

Item Amount in AED Description
Application and Admission Fee 1500 One-time fee submitted with the application (non-refundable)
Application and Admission Fee

(for International Students)

3000 One-time fee submitted with the application (non-refundable)
Registration Fee 550 Per semester (Fall and Spring) (non-refundable)
Registration Fee 330 Per session (Summer) (non-refundable)
Students Activities Fee 275 Per semester (Fall and Spring) (non-refundable)
Students Activities Fee 110 Per session (Summer) (non-refundable)
Transfer of Credits Fee 330  
Late Registration 220 One-time fee submitted with the request (non-refundable)
Intensive English Program Per course
Level 1 6050 The program consists of 3 levels
Level 2 4840 Duration is one semester (180 Study Hours)
Level 3 4235 Duration is one semester (135 Study Hours)
Intensive English Program for Programs taught in Arabic Duration is one semester (90  Study Hours)

The program consists of 2 levels

Level 1 4538 Duration is one semester (112 Study Hours)
Level 2 4235 Duration is one semester (90 Study Hours)
Visa processing Fee 2000
Visa Deposit 5000 Refundable at the time of visa cancelation and cross verify with PRO team after completing one year of study at CU Ajman.
Computer Lab Fees 715 Bachelor of Dental Surgery
Laboratory and Clinic fees

(per semester) 1st to 3rd Year

4400 Bachelor of Dental Surgery
Laboratory and Clinic fees

(per semester) 4th and 5th Year

6600 Bachelor of Dental Surgery

 

Productive lab Fee (per semester)

4th and 5th Year

3300 Bachelor of Dental Surgery
Training Fees (4th and 5th year) summer 1 4400 Bachelor of Dental Surgery (per session)
Training Fees (4th and 5th year) summer 2 4400 Bachelor of Dental Surgery (per session)
Add/Drop Processing fee 33 For each request form
Re-Test Fee (Undergraduate) 330  
Incomplete Exam fee (Undergraduate) 1100  
Graduation Fee 1375  
Transcript Fee 83  
ID Replacement Fee 55  
Degree Replacement / Extra copy fee 550  
Change Major Fee 550  
Grade Appeal Fee 220 Per Course
  • Fees are subject to 5% Value Added Tax (VAT).
  • Annual Tuition Fees exclude the registration, student activities and text books fees.
  • AED represents United Arab Emirates Dirhams.
  • CU Ajman may charge fees for additional services and facilities as required, and may increase fees at anytime without prior notice.

Notes: * CU Ajman may charge fees for additional services and facilities as required and may increase fees at any time without prior notice.

** The mentioned fees do not include (5% VAT)

Faculty Profiles


Name: Beenish Shameem

Academic Position: Assistant Professor

College/Department:  Marketing

Education:

  • PHD in Business Management – 2012 / University of Jammu, Jammu and Kashmir, India
  • MBA – 2008 / Baba Ghulam Shah Badshah University, Rajouri, Jammu and Kashmir, India
  • BBA – 2004 / University of Kashmir, Srinagar, Jammu and Kashmir, India
  • Feb 2021-june2021/Certification in Digital marketing from London institute of internet marketing and Research studies.

Professional Experience:

  • City University College Ajman | Ajman | Assistant Professor | January 2020 – Present
  • Course Teaching: Supply chain management, Marketing management, consumer Behaviour, Sales Management.
  • Mena College of Management | Dubai | Assistant Professor | September 2018 – January 2020
  • Skyline University | Sharjah | Lecturer | January 2017 – August 2018
  • Al Khawarizmi International college | Al Ain | Assistant Professor | June 2013 – June 2016

Courses Taught:

Marketing Management, Perspective of management, Comparative management, Consumer Behaviour, CRM, E-Marketing and international marketing, Principle of Management, Comparative Management, Supply Chain Management, Customer relationship management, Services marketing, Strategic Management, Organisation Behaviour, Business research.

Research Areas:

1.“Does Media Influence fashion consciousness of Muslim women consumers: Evidence from the United Arab Emirates” | Journal: International Journal of Business Innovation and Research | Indexing: SCOPUS (Elsevier), ABDC – C

2.Decline of test cricket in the era of t20: an in-depth analysis. Journal: Journal of the Social Sciences Indexing: SCOPUS

3.A sustainable framework of micro entrepreneurship aiming towards self-sufficiency for lower income groups. Journal: the Journal of entrepreneurship. Indexing: Copernicus, Google scholar

4.Servqual in financial services: Case study of LIC of India. | Journal: International Journal Research in Commerce and Management | ISSN 2231-1009, VOLUME No. 2 issue No.02 Feb. 2012 |Indexing: Google Scholar, UGC

5.Marketing strategies in financial services. Journal: International Journal of Marketing, Financial Services & Management Research Vol.1 Issue 11, November 2012, ISSN 2277 3622 |Indexing: Google Scholar, UGC

6.Challenges faced by banking industry in UAE | Journal: International Journal Research in Commerce and Management VOLUME NO.04 Issue no 06(June) 2014, ISSN 2231-5756 | Indexing: Google Scholar, UGC

7.UAE - The integration of business technology and corporate competitiveness, —Reengineering the operational efficiencies |Journal: International Journal Research in Commerce and Management VOLUME NO.04(2014), Issue no 06(June), ISSN 2231-5756 | Indexing: Google Scholar, UGC

8.Service quality and Service strategies as antecedents of customer satisfaction in service industry. |Journal: International Journal: Research in Commerce and Management: VOLUME NO.05(2014), Issue no 06(June), ISSN 0976-2183 | Indexing: Google Scholar, UGC

9.Exploring Role of technology to create financial literacy in consumers. |Journal: Asia pacific journal of marketing & management Review Vol.5 – No.10 – OCT. 2016 ISSN ONLINE: 2319-2836.Indexing: Google Scholar, UGC

10.An Assessment of Installation of Business incubators At Al Khawarizmi International College/ Al AIN in UAE (2017) Journal: International Journal of Advanced Research and Publications ISSN: 2456-9992 Indexing: Google Scholar, UGC

11.Internet banking adoption among young adult in India: A study of behavioural intentions, perceived usefulness, and perceived trust by integrating TAM | Journal: IUP Publications Indexing: Google Scholar, UGC

12. Antecedents and Consequences of Employee Engagement: An Empirical Examination in Indian perspective. Journal: International Journal of Business Research Indexing: SCOPUS

Non-Academic publications:

Innovation is a key to competitiveness: Gulf News http://gulfnews.com/your-say/your-view/innovation-is-key-to- competitiveness-1.1909081\ Cashing in on tourism: Forbes Middle East.

A leading nation in innovation and entrepreneurial support pg.42 vol. 7 may-June 18Young Vision - The Education Magazine

Conference Presentation:

Sustainable tourism development- paper presented in the international conference in University of Jammu – March 2011

An overview to micro insurance” paper presented at national conference, BGSBU University Rajouri, Apr’ 2009.

“Derivatives and its types” presented in BGSBU Rajouri University, paper presented in April 2007.

“Challenges and opportunities of business in 21st century” presented at SMVD University Jammu, March 2006

Economic growth by way of Islamic Banking and finance presented at BGSB university, India on 21 April 2017.

AICTE sponsored national seminar on micro finance: “Banking Solution to Poverty and Low-Income trap” school of management studies BGSB University Rajouri: 5 April – 6 April 2010

National conference on Trans Himalayan tourism: University of Jammu in collaboration with tourism dept. of Government of Jammu and Kashmir. 5 March to 6 March 2010.

National seminar on integrated approach to tourism development: Contemporary practices and innovations. University of Jammu in collaboration with tourism department, Govt of J&K. 18 march,11-19 Mar ‘11

International conference on cross culture management: practice and research international Centre for cross culture research and human resource management. university of Jammu: 24-25 February2010

International conference on cross culture management: practice and research international Centre for cross culture research and human resource management university of Jammu20-21 February 2010

Name:                          Dr. Rameshwaran Byloppilly

Academic Position:   Deputy Head, Assistant Professor

College/Department: 

Department of Marketing,

City University College of Ajman

Ajman, UAE.

Education:

  1. PhD in Marketing from Kannur University, India in 2010.
  1. MBA in Marketing Management from University of Calicut, India in 1996.
  1. NET (JRF) in Marketing Management, UGC in 1996
  1. B-Tech in Mechanical Engineering from NIT Calicut, University of Calicut, India in 1991.

Professional Experience:

  1. Feb 2016 till date: Deputy Head, Assistant Professor, Department of Marketing, City University College of Ajman, Ajman, UAE.
  2. Sept 2014 - Jan 2016: Assistant Professor, University of Jazeera, Dubai, UAE.
  3. Sept 2012 - August 2014: Associate Professor, Department of Marketing, University of West London, RasAlKhaima, UAE.
  4. Dec 2010 - Sept 2012: Associate Professor, Department of Commerce and Management Studies, University of Calicut, India
  1. June 2001 - Dec 2010: Assistant Professor, Department of Management Studies, Kannur University, India.
  1. Feb 1998 – Feb 2001: Lecturer, International Institute of Professional Studies, University of Delhi, India

Teaching Areas: (At MBA Level):

  • Advanced Marketing Management
  • Services Marketing
  • Digital Marketing
  • Consumer Behavior
  • International Marketing Strategy
  • Marketing Management
  • Marketing Research
  • Services Marketing
  • International Marketing
  • Retail Management
  • Sales and Distribution Management
  • Advertising and Sales Promotion
  • E-Marketing
  • Operations Management

Teaching Areas: (At BBA Level):

  • Principles of Marketing
  • Brand Marketing
  • B2B Marketing
  • Direct Marketing
  • Services Marketing
  • Sales Management
  • Marketing Research
  • International Marketing
  • Retail Management
  • Marketing Strategy
  • Consumer Behavior
  • Supply Chain Management
  • Marketing Management (Capstone)
  • Internship

Research Areas:

  1. Sustainability Marketing
  2. Consumer Behavior
  3. Commerce
  4. E-Marketing
  5. Customer Relationship Management
  6. Higher Education
  7. Consumer Perception

Memberships:

  1. Member of IIMP (International Institute of Marketing Professionals), Canada.
  2. Member of International Association of Educators and Corporate Trainers (IAECT), India.
  3. Member of International Association of Science and Technology (IAST), India.
  4. Member of European Centre for Research Training and Development, United Kingdom. (Membership Number: 7688)
  5. Member of International Journal of Economics, Business, and Management Research (IJEBMR)
  6. Member of CMA (Calicut Management Association), Calicut, India.
  7. Member of AIMA (All India Management Association), New Delhi, India.

Conference Presentation:

  1. Presented a research paper on ‘Impact of E-Commerce in the Retail Landscape of UAE during COVID-19-An Overview’ in the Delhi Conference organized by the Indo-Gulf Marketing Association on 19 December 2020.
  1. Presented a research paper on ‘Role of Digital Marketing and Tech Skills in the Job Market of UAE during COVID-19’ in the Singapore Conference organized by the Indo-Gulf Marketing Association on 28 November 2020.
  1. Presented a research paper on ‘Reimagining Business-Focus on Customer’ in the Boston Conference organized by the Indo-Gulf Marketing Association on 31 October 2020.
  1. Participated in the 2-Day workshop on ‘Determining Appropriate Sample Size and Structural Equation Modeling (SEM) using Smart PLS’ on 14 and 15 February 2021 organized by Primax Academy , Bangalore, India.
  1. Presented paper on “Causes and Effects of Plagiarism among the Student Community in Universities and Colleges in UAE-An Overview” at the 6th International Conference Plagiarism Across Europe and Beyond (PAEB)-2020 jointly organized by European Network for Academic Integrity, Mendel University, Brno, Czech Republic and University of Wollongong in Dubai in April 2020.
  1. Presented paper on “Conjoint Analysis of the Determinants of Preference towards Fast Food Restaurants among the Expatriates in UAE” at Radisson Blu Dubai organized by UMS-University of Modern Sciences, UAE in October 2019. 
  1. Presented paper on “Analysis of the Factors Influencing the Buying Behaviour in the Automobile Market-An Empirical Study” at London University, UK in November 2015.  
  1. Presented paper on “A Factor Analysis of the Parameters Influencing the Purchase Decision in the Two-wheeler Market”-An Empirical Study” at Harvard University Campus, Boston, Massachusetts, USA in May 2014.
  1. Presented and conducted a lecture session on “Advanced Diploma in Marketing” to the working professionals in UAE in April 2011. 
  1. Presented paper in the International Conference in Dubai on “Impact of Social Factors in Car Market” by SZABIST, Dubai, UAE in 2011
  1. Presented paper on Marketing Applications of Consumer Perception organized by CALW University, Germany in 2010
  1. Presented paper on ‘Corporate Governance in India’ organized by Riedlingen University, Germany in 2010
  1. Presented paper on Consumer Behaviour and Business Culture organized by Sigmaringen University, Germany in 2010
  1. Presented paper on Business Culture in India organised by Biberach University, Germany in 2010
  1. Presented paper on Consumer Behaviour and Promotional Strategies in 7th International Conference in AIMS and IIM Bangalore in 2009
  1. Presented paper on “Global Business Climate-Impact in India” in International Seminar by AMS, Anna University, Coimbatore in 2009
  1. Presented paper on “Globalization, Development, Public Policy and Management in an International conference in Department of Management Studies, Kannur University in 2008

Publications:

  1. A Descriptive Study on the Impact of CRM on Customer Loyalty among Generational Cohorts, Turkish Journal of Qualitative Enquiry, Vol. 12, Issue 3, July 2021, ISSN: 1309-6591.
  1. An Empirical Analysis of the Psychological Factors Influencing the Purchase Behavior in the Automotive Market in India, SSRG, International Journal of Economics and Management Studies, Volume 8, Issue 1, January 2021, ISSN: 2393 – 9125.
  1. ‘A Conjoint Analysis of Preference towards Online Learning in the COVID-19 Era-An Overview’, Journal of the Social Sciences, Vol.48, Issue 3, July 2020, E-ISSN: 0975-8935 P-ISSN: 0253-1097.
  1. Book Chapter on “Impact of the Ravaging Contagion on Commerce and Economics” published in the Book “Impact of COVID-19 on Commerce and Economics”, Bestow Edutrex International LLP, India-ISBN: 978-93-90153-04-6, pp.74-90, August 2020.
  1. “A Correlation Analysis of Cultural Values And Marketing Norms Between India And Germany-An Overview”, SSRG International Journal of Economics and Management Studies, Volume 7 Issue 2 – February 2020, ISSN: 2393 – 9125.
  1. A Conjoint Analysis of The Determinants of Preference Towards Fast Food Restaurants Among The Expatriates In UAE-An Empirical Study, SSRG International Journal of Economics and Management Studies, Volume 7 Issue 1 – January 2020, ISSN: 2393 – 9125.
  1. A Discriminant Analysis of The Psychological Factors Influencing The Buyer Behavior In The Car Market In India -An Empirical Study, SSRG International Journal of Economics and Management Studies, Volume 6 Issue 12 – Dec 2019, ISSN: 2393 – 9125.
  1. Sustainable Marketing Practices among the Fast Food Restaurants in Ajman-An Overview, International Journal of Economics, Business and Management Research, Vol. 3 Issue V,April 2019,  ISSN 2456-7760.
  1. A Discriminant Analysis of the Social Factors Influencing the Consumer Behavior in the Two-Wheeler Market in India - An Empirical Study, Global Journal of Management and Business Research (USA), Vol. XVIII, Issue VII,   October 2018, ISSN 0975-5853.
  1. A Conjoint Analysis of the Determinants of Business School Preference among the Undergraduate Students in South India- An Empirical Study, British Journal of Marketing Studies (UK), Vol. 6, Issue 3, May 2018, ISSN 2053- 4043.
  1. A Factor Analysis of the Social Factors Influencing the Buyer Behavior in the Two-Wheeler Market in India - An Empirical Study, Global Journal for Research Analysis, Vol. 6, Issue 6, June 2017, ISSN: 2277 8160.
  1. A Study on the Prospects of Career Advancement through Higher Education among the Working Executives in the UAE, Global Journal for Research Analysis, Vol. 6, Issue 6, June 2017, ISSN: 2277 8160.
  1. “Road Safety in Kerala-An Overview”, Aloysius AIMIT, Mangalore, 2011.
  1. Viewer’s Perception towards Malayalam News Channel in Kerala, MAN-AGE” DCMS Journal of Management, Vol 5, Issue1-2, Jan-Dec, 2010 DCMS.
  1. Impact of Factors those influence the Social Structure in the Two-Wheeler Market in Kerala, SB Academic Review, Vol XVII, Issue1-2, Jan-June, 2010.ISSN:0973-7464.
  1. Road Accidents in Kerala-An Overview, WITNESS co-author: Dr. P.T. Raveendran ( Pro-Vice-Chancellor Kannur University, India)
  1. Behavioral Changes in the Car Market-An Investigation, MES Journal of Technology and Management, Vol.1, Issue 1, 2010. Co-author: Prof. Dr. P.T. Raveendran (Pro-Vice-Chancellor Kannur University, India).
  1. Factor Analysis in the Small Car Market in Kerala, Management Researcher, CDMR, Trivandrum, Vol XVI, April 2010
  1. Book on “Consumer Behaviour and Promotional Strategies”, published by Serials Publications, New Delhi, India, 2010.
  1. Consumer Behaviour and Promotional Strategies in the Small Car Market, MAN-AGE, DCMS Journal of Management, Vol 4, Issue1-2, 2010, Co-author: Prof. Dr. P.T. Raveendran (Pro-Vice-Chancellor Kannur University, India).

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Scholarships & Discounts

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Application⬧Admission⬧Registration Fees ( Undergraduate Programs )
Program Degree Major Medium of

Instruction

Program Duration Credit Hours Tuition Fee per credit hour in AED Annual

Tuition Fee for 10 Courses in AED

Health

Sciences

Bachelor Dental

Surgery

English 5 years 194 2200 88,000

(40 Credit hours)

Business

Administration

Bachelor Marketing English 4 years 120 999 29,970
Bachelor Finance &

Accounting

English 4 years 120 999 29,970
Bachelor Human

Resource

Management

English 4 years 120 999 29,970
Bachelor Human

Resource

Management

Arabic & English 4 years 129 1029 30,870
Bachelor Management

Information

Systems

English 4 years 120 999 29,970
Bachelor Hospitality and Tourism Management English 4 years 120 908 27,240
Law

Program

Bachelor Law Arabic & English 4 years 129 1029 30,870
Public

Relations and

Advertising

Bachelor Public

Relations

Arabic & English 4 years 126 999 29,970
Bachelor Advertising Arabic & English 4 years 126 999 29,970

 

Item Amount in AED Description
Application and Admission Fee 1500 One-time fee submitted with the application (non-refundable)
Application and Admission Fee

(for International Students)

3000 One-time fee submitted with the application (non-refundable)
Registration Fee 550 Per semester (Fall and Spring) (non-refundable)
Registration Fee 330 Per session (Summer) (non-refundable)
Students Activities Fee 275 Per semester (Fall and Spring) (non-refundable)
Students Activities Fee 110 Per session (Summer) (non-refundable)
Transfer of Credits Fee 330  
Late Registration 220 One-time fee submitted with the request (non-refundable)
Intensive English Program Per course
Level 1 6050 The program consists of 3 levels
Level 2 4840 Duration is one semester (180 Study Hours)
Level 3 4235 Duration is one semester (135 Study Hours)
Intensive English Program for Programs taught in Arabic Duration is one semester (90  Study Hours)

The program consists of 2 levels

Level 1 4538 Duration is one semester (112 Study Hours)
Level 2 4235 Duration is one semester (90 Study Hours)
Visa processing Fee 2000
Visa Deposit 5000 Refundable at the time of visa cancelation and cross verify with PRO team after completing one year of study at CU Ajman.
Computer Lab Fees 715 Bachelor of Dental Surgery
Laboratory and Clinic fees

(per semester) 1st to 3rd Year

4400 Bachelor of Dental Surgery
Laboratory and Clinic fees

(per semester) 4th and 5th Year

6600 Bachelor of Dental Surgery

 

Productive lab Fee (per semester)

4th and 5th Year

3300 Bachelor of Dental Surgery
Training Fees (4th and 5th year) summer 1 4400 Bachelor of Dental Surgery (per session)
Training Fees (4th and 5th year) summer 2 4400 Bachelor of Dental Surgery (per session)
Add/Drop Processing fee 33 For each request form
Re-Test Fee (Undergraduate) 330  
Incomplete Exam fee (Undergraduate) 1100  
Graduation Fee 1375  
Transcript Fee 83  
ID Replacement Fee 55  
Degree Replacement / Extra copy fee 550  
Change Major Fee 550  
Grade Appeal Fee 220 Per Course
  • Fees are subject to 5% Value Added Tax (VAT).
  • Annual Tuition Fees exclude the registration, student activities and text books fees.
  • AED represents United Arab Emirates Dirhams.
  • CU Ajman may charge fees for additional services and facilities as required, and may increase fees at anytime without prior notice.