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City University College of Ajman Organizes

International e-Conference on

” Business Excellence and Quality Management in the Digital Age”

MBA Conference

About The Conference

“Excellent firms don’t believe in excellence – only in constant improvement and constant change” – Tom Peters 

Organizations take out journeys to reach business excellence and these are never ending ones. As the competitive landscapes change, firms look out for new ways to improve their performance and excel in their field of business.  For the last many decades, one path in this journey has been through quality management initiatives like Total Quality Management (TQM), Six Sigma, ISO certifications, Business Excellence Awards and others. Another path is embracing innovative technologies which can provide sustained competitive advantage. Today, organizations have realized that technology and related infrastructure is not just an enabler but a driving force in their journey towards excellence. The COVID-19 pandemic and the resultant lockdowns have made the digital transformation of organizational processes inevitable. This need for digital transformation has opened up a gamut of opportunities for organizations along with lots of challenges.

This international conference on the theme, “Business Excellence and Quality Management in The Digital Age” aims to provide a platform for academicians, researchers, industry practitioners and thought leaders to discuss the emerging changes which are being witnessed in the current business environment. We invite original research papers on this main theme and the proposed subthemes.

Conference Themes

Topics of interest for submission include, but are not limited to:

  • Performance measurement tools and techniques
  • Competitive strategies and business excellence
  • Total quality management and organizational effectiveness
  • Strategic alliances based on core competencies
  • Productivity and quality improvement strategies/standards
  • Measures/metrics, benchmarking and best practices
  • Digital transformation and service quality
  • Innovation, entrepreneurship and process improvement
  • Leadership and continuous improvement
  • Six Sigma Approach, continuous improvement and knowledge management
  • Technology and sustainable development goals
  • The new normal ‘post COVID-19’ challenges.

The above-mentioned list of sub themes is not an exhaustive one, research in any other relevant theme will be highly appreciated. 

Important Dates

Abstract submission

“An unstructured abstact between 250-300 words should be submitted. The abstract should include the aim, methodology, findings, implications and orginality.”

All the abstracts will be published in the conference proceedings 15/10/2022.

Early Bird Registration 30/10/2022

Regular Registration 10/11/2022

Conference dates “28 and 29, November, 2022”

Paper Publication

All the abstracts will be published in Conference proceedings and selected papers will be published in Scopus Indexed Journals.

Best Paper Awards

Best Paper Award-Category-Regular Research

A Best Paper Award will be given by the Scientific Committee of CUCA. It will honor the author(s) of a paper of exceptional merit accepted and presented at the conference. All the paper presenters are eligible for this contest. The award winners are chosen by members of the scientific committee.

Best Paper Award – Category – Research scholar & students

MBA Conference award intends to recognize the students currently pursuing undergraduate and graduate studies. For applications to be valid, the applicant must also present the paper in the conference. The award winners are chosen by members of the scientific committee.

Conference Committee

Patron Mr. Imran Khan
President, City University College of Ajman, UAE.
Chairman, Organizing Committee Dr. Mohamad Amerah
Vice Chancellor,  City University College of Ajman, UAE
Conference Chair Dr. Babeet Gupta
Director-MBA
Conference Conveners Dr. Riktesh Srivastava
Associate Professor, CUCA

Dr. Harish  
Assistant Professor, CUCA

Conference Convener (Review  & Publication ) Dr. Deepanjana Varshney 
Professor, CUCA

Dr. Mohammad Alghababshen
Assistant Professor, CUCA

Conference Convener ( Communication & Website ) Dr. Fanar Shwedeh
Assistant Professor, CUCA

Dr. Faisal Khan
Deputy Chair, Finance and Accounting

Conference  Conveners (Marketing) Dr. Varindra Singh Rana
Department Chair, HTM

Dr. Mohd Abu Faiz
Deputy Chair, HRM(E)

Dr. Mohammed Saad Kino
Assistant Professor, CUCA

Dr. Edmund Christopher
Assistant Professor, CUCA

Dr. Zaheda
Assistant Professor, CUCA

Dr. Brihan
Assistant Professor, CUCA

Conference Convener (In-house Management) Ms. Mays Maher Alsadi
Faculty Coordinator

Dr. Beneesh Shamim
Assistant Professor, CUCA

Registration Fees

Registration (for presenters): 100 US$
Research Scholars & PG Students: 50 US$

For further details

Visit us on www.cuca.ae
Or Write to us on conference@cuca.ae