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Hospitality & Tourism Management

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Hospitality & Tourism Management

Credential: Bachelors Degree
Duration: 4 Years
Credit Hours: 120
Tuition Fee: AED 825 per credit hour (see detailed fee structure here)
Class Timings: Morning and Evening
Medium of Instruction: English

HTM Program Mission

The mission of the Hospitality and Tourism Management (HTM) program is to provide students with the knowledge, skills and abilities required to serve as effective, responsible, and ethical leaders and managers in the modern hospitality and tourism industry of today–anywhere in the world. It prepares graduates for a diverse assortment of careers in the hospitality and tourism sectors and for graduate studies. The program focuses on decision-making, problem-solving, developing strong ethical values, social responsibility, and working to achieve success in culturally-diverse settings.

Program Goals

The BBA program prepares its graduates to:

  • Possess a solid background in business theory and practice.
  • Succeed in entry-level business careers, progress in current positions, or pursue advanced learning.
  • Develop the necessary skills to function effectively in a global economy.
  • Communicate effectively in any setting.
  • Make ethical and professional decisions, and practice social responsibility.
  • Adopt information technology to develop business solutions.

Program Learning Outcomes

Students who successfully complete the HTM program should:

Students after graduation students will be able to:

  • Apply appropriate business theories and practices to solve routine and unpredictable problems.
  • Adapt to professional and responsible roles, independently and collectively, to achieve intended outcomes.
  • Practice professional integrity and ethical standards in a socially responsible manner.
  • Communicate effectively, using a variety of tools and methods, as individuals and in teams in professional work-related contexts. 
  • Exhibit responsibility and autonomy in managing events.
  • Create hospitality and tourism related programs individually and in collaboration with qualified practitioners.
  • Solve scientific solutions to enterprise challenges

Degree Requirements

Degree Requirements – BBA- Hospitality and Tourism Management
Component Courses Credit Hours
General Education 11 33
Core Courses 17 51
Specialization 11 33
Elective Courses 1 3
Total Required 40 120

Study Plan

Download Study Plan
Course Number Course Name Credit Hour Prerequisite
BUS 101 Introduction to Business 3
ENG 101 English I 3
MTH 101 College Mathematics 3
SOC 101 Introduction to Sociology 3
SSS 101 Study Skills 3
ACC 101 Accounting I 3
BUS 102 Business Statistics 3 MTH 101
CIS 101 Computer Fundamentals 3
ENG 102 English II 3 ENG 101
HUM 101 Critical Thinking 3
ACC 202 Managerial Accounting 3 ACC 101
BUS 201 Business Communication 3
BUS 202 Business Ethics 3
ECO 201 Microeconomics 3
RELA 201 Islamic Studies 3
REL 201 Islamic Studies (in English) 3
ECO 202 Macroeconomics 3
FIN 301 Financial Management 3 ACC 101
UAE 201 UAE Studies (in English) 3
UAE/A 201 UAE Studies 3
HTM 201 Introduction to the Hospitality and Tourism Industry 3
BUS 204 Innovation and Entrepreneurship 3 BUS 101,ECO 201
BUS 301 Business Research Methods 3 CIS 101,BUS 102
BUS 302 Business Law 3 ECO 201
MGT 302 Management and Organizational Behavior 3 ECO 201
MGT 303 Management Information Systems 3 CIS 101,ECO 201
MGT 304 International Management 3 ECO 201
ENV 201 Environmental Science 3
MKT 302 Principles of Marketing 3 ECO 201
BUS 401 Business Policy and Strategy 3
MGT 402 Operations Management 3 BUS 102
HTM 301 Introduction to Food Production 3 HTM 201
HTM 302 Financial Accounting for the
Hospitality Industry (Elective)
3 ACC 202
HTM 303 Hospitality Facilities Management (Elective) 3 MGT 402
HTM 310 Tourism Management and Development 3 HTM 201
HTM 351 Introduction to Event Management 3 MGT 302
HTM 311 Food and Beverage Management (Elective) 3
HTM 353 Meeting and Event Management 3 MGT 302
HTM 401 Lodging Management (Elective) 3 MGT 302
HTM 410 Tour Guide Principles 3 HTM 310
HTM 350 Hospitality and Tourism Law and Ethics 3 BUS 302
HTM 352 Hospitality Human Resource Management 3 HTM 201
HTM 354 Hospitality and Tourism Marketing 3 HTM 310
HTM 495 Internship (HTM) 3
HTM 499 Strategic Management for HTM (Capstone) 3 HTM 310,HTM 350,HTM 352

Note: The student shall select one elective subject.

Courses Description

BBA Core Courses


Accounting 1 • ACC 101                                                    Prerequisite: None

The significance of accounting and the challenges it presents. Extensive coverage and review of major concepts followed by practical exercises.


Managerial Accounting • ACC 202                               Prerequisite: ACC 101

The course will provide a study of the role of the management accountant in the preparation, analysis, and interpretation of accounting and financial data for business management purposes.


Introduction to Business • BUS 101                           Prerequisite: None

This course provides first-year students with an understanding of business systems and guides them to the field of business organizations. It intends to familiarize students with the basic concepts of business and introduce them to the terms used in business processes, operations, and organizations. The course emphasizes the importance of today’s dynamic business environment, globalization, social responsibility, and forms of ownership, human dimension, essentials of marketing and financial management.  


Business Statistics • BUS 102                                      Prerequisite: MTH 101  

This course introduces students to statistical analysis and how it relates to business decision making. Students will learn how to apply statistical tools for the collection, presentation, description, analysis and interpretation of data in business contexts. Topics covered include variables, levels of measurements, basic survey design, descriptive measures, probability analysis, sampling and hypothesis testing, correlation, regression analysis, and time-series forecasting. The course includes theoretical and practical lectures.


Business Communication • BUS 201                             Prerequisite: None  

The primary forms of communication used in business organizations today.  A variety of strategies along with some of the technologies, which support effective business communication.


Business Ethics• BUS 202                                                    Prerequisite: None

Traditional ethical theories and how they apply to business. The course provides an understanding of how ethical issues in business arise and some strategies to control or resolve them.


Business Research Methods • BUS 301  Prerequisite: CIS 101, BUS 102

The course is designed to introduce the business research process where students learn to understand the managerial problems and formulate research questions and hypotheses. Students gain insight into choosing the right research design, construction of research instruments, sampling, both qualitative and quantitative data collection, data analysis and report presentation.


Business Law • BUS 302                                                Prerequisite: ECO 201

This course introduces the legal framework of business and application of laws in business world. Emphasis is placed on contracts, negotiable instruments, and how court systems operate. Students learn ways to apply ethical issues and laws covered to selected business decision-making situations.


Business Policy and Strategy • BUS 401                       Prerequisite: None

The course offers the most recent theories and current practices in strategic management. The development and implementation of corporate strategies as well as functional strategies in various areas of business activity such as finance, sourcing, production, human resource management, marketing, and international business. 


Microeconomics • ECO 201                                                 Prerequisite: None

An introduction to the analysis of the principles and problems at the microeconomic level. This course elaborates on the theories of demand and supply along with the various types of elasticity. It discusses the costs of production and the profit maximization for an individual firm under varying degrees of competition, pricing, and the deployment of resources. 


Macroeconomics • ECO 202                                                 Prerequisite: None

Students will gain an understanding of the analysis of principles and problems at the macroeconomic level. The course examines the public and private sectors, national income, unemployment, inflation, income distribution, and fiscal and monetary policies as they relate to the economy.


Financial Management •FIN 301                                  Prerequisite: ACC 101

The course gives an understanding and perspective on the financial management functions in an organization. It provides the ability to use tools like financial statement analysis, financial planning and working capital management. It enhances long-term investment decisions through the use of valuation principles and equips students with the ability and confidence to tackle common financial problems in practice.


Principles of Marketing • MKT 302                                 Prerequisite: ECO 201

This course describes the relationship between the firm and its customers, market opportunities and customer value. It analyzes the marketing environment and ways to manage marketing information. It helps the students to explain product, product life cycle, and customer-driven marketing strategy, product decisions, pricing strategies, distribution channels and promotion mix.


Management and Organizational Behavior • MGT 302       Prerequisite: ECO 201

This course provides an overview of the major functions of management like planning, organizing, staffing, leading, and controlling. It also provides a balanced coverage of all the key elements comprising the discipline of Organizational Behavior in a style that students will find both informative and interesting. Students will learn about the relation between structure and culture; leadership, motivation, teamwork, and communication.  


Management Information Systems • MGT 303                    Prerequisite: CIS 101, ECO 201

The course provides an overview of Management Information Systems (MIS) in business. It provides students with the concepts and importance of MIS in creating and managing successful, competitive firms in today’s environment. In addition, this course  exlpains the key concepts related to software, database systems, and systems development and e-Business systems and discusses business problems using information systems and information technology, along with enterprise business systems. Finally, this course compares how organizations, management, and technology are brought together to form networked enterprises and decision support systems.


International Management • MGT 304                         Prerequisite: ECO 201

The activities of globalizing companies, including resource development, overseas operations and management, international management styles, and global strategies.  There is strong emphasis on theoretical analysis, with particular focus given to in-depth case study analyses of international strategies.


Operations Management •MGT 402                           Prerequisite: BUS 102

This course Introduces students to the dynamic field of Operations Management: converting inputs into outputs through established processes. This course focuses on the strategic decisions that operations managers have to make along with concepts of distribution, project management, quality assurance, and lean manufacturing. Students engage in several practical exercises to enhance skills related to operational planning and execution.


Specialization Courses


Introduction to the Hospitality and Tourism Industry • HTM 201

This course focuses on hospitality operations while offering a broad, comprehensive foundation of current knowledge about the world’s largest industry. Topics include; the hospitality industry and tourism; lodging; restaurants, managed services, and beverages; recreation, theme parks, clubs, and gaming entertainment and assemblies and event management.


Introduction to Food Production (with Lab) • HTM 301

Prerequisite: HTM 201

This course introduces the contemporary introduction to cooking and food preparation. This course explores the preparation of fresh ingredients and provides information on other relevant topics, such as food history and food science, food safety and sanitation, nutrition, recipes and menus, tools and equipment, knife skills, kitchen staples, dairy products, principles of meat, fish, and vegetable cookery. Students will learn through laboratory-related activities.


Financial Accounting for the Hospitality Industry • HTM 302 (Elective)                       

Prerequisite: ACC 202

This course focuses on financial accounting in the hospitality industry. Students will learn how to apply financial accounting concepts to hospitality businesses. Topics will include; branches of accounting, the accounting cycle, financial statements, merchandising, cash control, payroll, receivables, assets, and forms of business organization. Computer software is used to illustrate concepts and provide hands-on experience.


Hospitality Facilities Management • HTM 303 (Elective)                        Prerequisite: MGT 402

This course focuses on operations of hospitality facilities, including operating costs, characteristics of major building systems, and the role and responsibilities of staff and managers and how to work effectively with maintenance department. Topics include: hospitality facilities, specific facility systems, and lodging design.


Tourism Management and Development • HTM 310 

Prerequisite: HTM 201

This course explores the major concepts in tourism, what makes tourism possible, and how tourism can become an important factor in the wealth of any nation. Students will learn the evolution and future development of tourism, in addition to the challenges facing tourism managers in this changing environment. Topics will include; tourism today, future of tourism, demand for tourism, transporting the tourism, accommodation and hospitality services, governments and tourism and managing tourism industry.


Food and Beverage Management • HTM 311  (Elective)                       Prerequisite: None

This course focuses on the functions of food and beverage management and managing quality. Students will learn the role of food and beverage management in the context of overall catering operations. Topics include: fast food and popular catering, hotels and quality restaurants, and functional, industrial, welfare catering and contemporary environmental concerns, such as sourcing, sustainability, and responsible farming. Students will use industry standard software solutions for foodservice operations in this course. 


Hospitality and Tourism Law and Ethics • HTM 350 

Prerequisite: HTM 302

This course introduces students to the laws, ethics and regulations that govern businesses and management decisions in the hospitality industry.  Students will understand how contracts are made and how hospitality businesses can be effectively managed, taking into consideration the guest’s legal rights. Topics covered in this course include; contracts, operations, property management, employee management, insurance, product liability, safety and security.

Introduction to Event Management • HTM 351 Prerequisite: MGT 302

This course provides students with an introductory perspective on the nature of events management. Students will learn the necessary skills and professional knowledge needed to succeed in the event industry. Topics will include sports, music, the arts, corporate events, tourism, and other activities found in the public and private sectors.


Hospitality Human Resource Management • HTM 352 

Prerequisite: HTM 201

This course provides students with the systematic approach to human resource management in the hospitality industry. Students will discuss and analyze contemporary issues related to human resources in the field of hospitality businesses, in addition to related laws, regulations and policies affecting the workforce in the hospitality industry.


Meeting and Event Management • HTM 353         Prerequisite: MGT 302

This course presents the elements of business event management and the tools needed to plan, develop, organize, and implement planning meetings and events. Students will develop the skills needed for effective event management. Topics will include: organizers and sponsors of meetings, events, expositions, and conventions, Destination Marketing Organizations, Destination Management Companies, service contractors and international events.


Hospitality and Tourism Marketing • HTM 354 Prerequisite: HTM 310

This course will introduce to some fundamental principles of marketing and it reviews some of the definitions, which clarifies precisely what we mean by ‘marketing’. It also describes the macro- and micro- environments in which hospitality and tourism companies operate, the special attributes of services and ‘hospitality marketing mix’. 


Lodging Management • HTM 401  (Elective)                                                          Prerequisite: MGT 302

This course explores how the lodging industry and hotels within the industry operate. It covers both small and large hotels and addresses each department, including the front office, sales and marketing, housekeeping, maintenance, and revenue optimization. Students will learn how to manage a hotel front office and better understand the complexity of the entire property.


Tour Guide Principles • HTM 410                             Prerequisite: HTM 310

This course aims to equip students in hospitality and tourism management with the necessary knowledge and skills to make the experiences of their guests a memorable one. Students will learn the economy, religion, culture and the geography of the UAE. In addition, students will learn how to develop their interpersonal skills as well as the guiding techniques to get their license of tourism and hospitality.


Internship • HTM 495

This course offers students the chance to gain first-hand experience in an actual hospitality workplace. The internship work experience will normally be conducted in one of the R Hotel properties as listed in the Internship Agreement. It also provides students with the opportunity to apply their academic knowledge to practical work situations. It introduces and exposes students to the differences between obligations and responsibilities in their personal lives and those found in the working world. 


Strategic Management for Hospitality and Tourism • HTM 499

Prerequisite: HTM 310, HTM 350, HTM 352

This is a capstone course. Students will be equipped with the skills needed to analyze, develop, implement and evaluate hospitality and tourism strategic activities to senior management. Students will explore concepts, approaches, tools, models, and techniques used to develop effective strategic plans. Topics include: understanding strategy, strategic management in the hospitality and tourism sector, internal and external analysis, strategy context and content, strategy formulation, implementation and evaluation.

Career Opportunities

Hospitality and Tourism Management graduates can expect to find employment in many of the occupations listed below:

  • Catering Director
  • Communications Director
  • Concierge
  • Cruise Director
  • Events Manager
  • Facility Manager
  • Food and Beverage Manager
  • Front Desk Manager
  • Guest Relations Manager
  • Hotel Auditor
  • Hotel General Manager
  • Housekeeping Supervisor
  • Maintenance Manager
  • Public Relations Manager
  • Purchasing Manager
  • Reservations Specialist
  • Resort Manager
  • Rooms Executive
  • Sales Director
  • Tourism Director
  • Travel Agency Manager
  • Travel Agency Manager
  • Travel Guide

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Scholarships & Discounts

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Application⬧Admission⬧Registration Fees ( Undergraduate Programs )
Admission Fee  AED 1,500 One-time fee submitted with application, non-refundable
Admission Fee 

(International Students) 

AED 3,000 One-time fee submitted with application, non-refundable
Registration Fee (Regular Semester) AED 500 Per Semester, non-refundable
Registration Fee  (Summer) AED 300 Per Session, non-refundable
Tuition Fees
Dental Surgery AED 2,000 Per credit hour
Pharmacy AED 1,500 Per credit hour
BBA (FIN, HRM, MIS, MKT) AED 908 Per credit hour
Hospitality and Tourism Management AED 825 Per credit hour
B.Law and HRM (Arabic) AED 935 Per credit hour
Public Relations and Advertising AED 908 Per credit hour
Other Fees
Student Activity Fee (Regular Semester) AED 250 Per Semester
Student Activity Fee (Summer) AED 100 Per Session
Credit Transfer Fee AED 300
Late Registration Fee AED 200 Per Course
Computer Lab and Internet Fee (Pharmacy and Dental Surgery) AED 650 When registering in the Computer Course
Laboratory and Clinic Fee (Dental Surgery) AED 4,000

AED 6,000

1st – 3rd years 

Every Semester

4th – 5th years

Productive Lab Fee (Dental Surgery) AED 3,000 4th – 5th years
Training Fee AED 4,000 Year 5

Summer I and Summer II

Laboratory and Clinic Fee (Pharmacy) AED 2,600 Every Semester
Tutorial Fees (Pharmacy) AED 550 Student per Course (3rd and 4th Year). There are 3 courses in 3rd year and 1 course in 4th year
Training Fees (Pharmacy) for Community Pharmacy Training AED 500 Student per Course (4th Year) There are 2 courses in 4th year
Training Fees (Pharmacy) for Training in Hospital AED 500 Student per Course (4th Year) There are 2 courses in 4th year
Training Fees (Pharmacy) for Pharmaceutical Technology (Julphar) AED 1,500 Student per Course (4th Year) There is 1 courses in 4th year
Visa Deposit AED 5,000 Refundable at the time of visa cancellation and after completing one year of study at CUCA
Visa Processing Fee AED 2,000
Add/Drop Processing Fee AED 30 For each request form
Re-Test Fee  AED 300
Incomplete Exam Fee  AED 1,000
Graduation Fee AED 1,250
Transcript Fee AED 75
ID Replacement Fee AED 50
Diploma Replacement Fee AED 500
Change of Major Fee AED 500
Grade Appeal Fee AED 200
Intensive English Program ⬧ Consists of 3 Levels
Level 1 AED 5,500 Duration is one semester (180 study hours)
Level 2 AED 4,400 Duration is one semester (135 study hours)
Level 3 AED 3,850 Duration is one semester (90 study hours)
Intensive English Program for HRM (Arabic) and PRA  ⬧ Consists of 2 Levels
Level 1 AED 4,125 Duration is one semester (112 study hours)
Level 2 AED 3,850 Duration is one semester (90 study hours)


* CUCA may charge fees for additional services and facilities as required and may increase fees at any time without prior notice.

** Fees are subject to 5% Value Added Tax (VAT).