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Human Resource Management

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Human Resource Management

Credential: Bachelors Degree
Duration: 4 Years
Credit Hours: 120
Tuition Fee: AED 908 per credit hour (see detailed fee structure here)
Class Timings: Morning and Evening
Medium of Instruction: English

Program Mission

The Bachelor’s degree in Business Administration is to provide students with the skills, knowledge and abilities required to prepare them to be active and responsible leaders and managers to engage in the modern workforce and anywhere in the world. This program prepares graduates to work in various types of jobs in the business sector and other sectors of the state, as well as qualify them to complete postgraduate studies. The program focuses on developing the skills of the best use of human resources available at the organizational, corporate, state, decision-making and problem solving levels, promoting ethical values, social responsibility and achieving success in societies with different cultures.

Program Learning Outcomes

Students after graduation students will be able to:

  • Apply appropriate business theories and practices to solve routine and unpredictable problems.
  • Adapt to professional and responsible roles, independently and collectively, to achieve intended outcomes.
  • Practice professional integrity and ethical standards in a socially responsible manner.
  • Communicate effectively, using a variety of tools and methods, as individuals and in teams in professional work-related contexts.
  • Show responsibility and independence in managing events.
  • Create programs related to hospitality and tourism individually and in cooperation with qualified professional practitioners.
  • Finding scientific solutions to the institution’s challenges.

Program Goals

The BBA program prepares its graduates to:

  • Possess a solid background in business theory and practice.
  • Succeed in entry-level business careers, progress in current positions, or pursue advanced learning.
  • Develop the necessary skills to function effectively in a global economy.
  • Communicate effectively in any setting.
  • Make ethical and professional decisions, and practice social responsibility.
  • Adopt information technology to develop business solutions.

Degree Requirements

Degree Requirements – BBA- Human Resource Management
Component Courses Credit Hours
General Education 11 33
Core Courses 17 51
Specialization 11 33
Elective Courses 1 3
Total Required 40 120

Study Plan

Download Study Plan

General Education Courses

Sr. Course Code Course Number Course Name Credit Hours
1 CIS 101 Computer Fundamentals 3
2 ENG 101 English I 3
3 ENG 102 English II 3
4 ENV 201 Environmental Science 3
5 HUM 101 Critical Thinking 3
6 MTH 101 College Mathematics 3
7 REL 201 Islamic Studies 3
RELA 201 Islamic Studies in Arabic
8 SOC 101 Introduction to Sociology 3
9 SSS 101 Study Skills 3
10 UAE 201 UAE Studies 3
UAEA 201 UAE Studies in Arabic
11 BUS 204 Innovation and Entrepreneurship 3
Total 33


Program Name: Bachelor of Business Administration Program Major: Human Resource Management
Course Number Course Name Credit Hour Prerequisite
Semester 1
BUS 101 Introduction to Business 3  
ENG 101 English I 3  
MTH 101 College Mathematics 3  
SOC 101 Introduction to Sociology 3  
SSS 101 Study Skills 3  
Semester 2
ACC 101 Accounting I
BUS 102 Business Statistics 3 MTH 101
CIS 101 Computer Fundamentals 3  
ENG 102 English II 3 ENG 101
HUM 101 Critical Thinking 3  
Semester 3
ACC 202 Managerial Accounting 3 ACC 101
BUS 201 Business Communication 3  
BUS 202 Business Ethics 3  
ECO 201 Microeconomics 3  
RELA 201 Islamic Studies 3  
REL 201 Islamic Studies (in English) 3  
Semester 4
ECO 202 Macroeconomics 3  
FIN 301 Financial Management 3 ACC 101
UAE 201 UAE Studies (in English) 3  
HRM 201 Human Resource Management 3 BUS 101
ENV 201 Environmental Science 3  
UAE/A 201 UAE Studies 3  
BUS 204 Innovation and Entrepreneurship 3 BUS 101,ECO 201
Semester 5
BUS 301 Business Research Methods 3 CIS 101,BUS 102
BUS 302 Business Law 3 ECO 201
Management and OrganizationalBehavior 3 ECO 201  
MGT 303 Management Information Systems 3 CIS 101,ECO 201
MGT 304 International Management 3 ECO 201
Semester 6
MKT 302 Principles of Marketing 3 ECO 201
BUS 401 Business Policy and Strategy 3  
MGT 402 Operations Management 3 BUS 102
HRM 301 Staffing Organizations 3 HRM 201
HRM 302 Employee Training and Development 3 HRM 201
Semester 7
HRM 303 Career Management (Elective) 3 HRM 201
HRM 350 Performance Management
and Total Rewards
3 HRM 201
HRM 351  Occupational Safety and Health 3 HRM 201
HRM 352 Quality of Work Life (Elective) 3 HRM 201
HRM 402 Employment Law: Theoryand Regulations 3 HRM 201,BUS 302
HRM 403 Global Workforce Management 3 HRM 201,MGT 304
Semester 8
HRM 404 Applying Employment Law in theWorkplace 3 HRM 402
HRM 410 Leadership and OrganizationDevelopment 3 HRM 350
HRM 411 Special Topics in HRM I (Elective) 3 HRM 302
HRM 495 Internship (HRM) 3  
HRM 499 Strategic HRM (Capstone) 3 HRM 301,HRM 302,HRM 350,HRM 351

Note: The student shall select one elective subject.

Course Description

General Courses
Computer Fundamentals  • CIS 101 Prerequisite: None
This course provides students with exposure to basic personal computer operating skills and commonly used software. It includes introducing a word processor and its practical use, worksheets, databases, presentations, network and Internet programs.
English 1 • ENG 101  Prerequisite: None
This course is designed to teach undergraduate students how to read academic texts with understanding, and how to use them in a variety of disciplines. The prescribed literary rhetoric classes teach students critical reading, re-expression, summarizing and quoting, writing, synthesis, analysis and research, and the course volume includes a clear balance between articles published in periodicals and works written by well-known scholars in the fields of science, social sciences and humanities.
English 2 • ENG 102 Prerequisite :ENG 101
This course provides a basic introduction to fiction, non-fiction literature, poetry, as well as theater, which helps the student to develop his creative skills in these areas. Each literary style is independent and includes integrated works as examples with helpful advice on how to benefit from the range of technologies used. The method used here is simple and not rigid, but it is practical and positive.
 Environmental science • ENV 201 Prerequisite: None 
A multidisciplinary course that emphasizes the importance of the history of interest in the environment, the interaction of species (whether with each other or with their environment), air, water, soil, biological resources, population dynamics, toxicology, energy sources, land use management, and other related topics. The basic principles of science are also incorporated into the subject classes.
Critical Thinking • HUM 101   Prerequisite: None 
This course examines the process of critical thinking and helps students to think more clearly, insightfully, and effectively. Relevant examples drawn from students’ experiences and contemporary situations help students develop their ability to solve problems, analyze issues, and make informed decisions in their academic, professional, and personal lives. This course includes objective readings, codified writing assignments, and ongoing discussions aimed at helping students develop language skills while at the same time enhancing complex thinking skills.
College Mathematics • MTH 101 Prerequisite: None
This course provides a sound and intuitive understanding of the basic concepts students need while pursuing their careers in business, economics, as well as the social and life sciences. It also includes a brief review of functions, graphs, algebra, equations and inequalities, exponential and logarithmic functions, linear and nonlinear equations, diagrams of conic sections, in addition to calculating the calculus with one variable, which includes: limits, derivatives, applications of derivatives as well as finite and non-integrals Some applications are limited.
Islamic Studies • REL 201 Prerequisite: None
The Islamic Studies course introduces Islam in a way that enables students to relate it to their lives and to society at large. The pillars of faith and Islam are taught to explain what Islam represents as a code of life. Explaining the culture of Islam in detail in a comparative manner with other cultures. The course begins with the fundamentals of Islam and its main teachings through a modern view that connects it to the contemporary world and its challenges. It also shows the great role of Islamic civilization on humanity. The teaching of this course aims to provide solutions to existing problems in the light of Islam.
Introduction to Sociology • SOC101 Prerequisite: None
This course is an introduction to the study of people and their interactions with each other and with their environment as well as with various social groups. The course allows students to develop their awareness of the relationships between individuals’ beliefs, attitudes, and behaviors, as well as their society and culture. Students also learn how to apply social concepts to current issues affecting individuals, modern society, and the international community.
Study Skills • SSS 101 Prerequisite: None
This course provides the student with the learning skills necessary to succeed in university studies, and it also gives the student skills that he can use in his personal and professional life. Students also learn many techniques that can be used in the areas of communication, research practices, teamwork, computers, creativity, critical thinking, presentation skills, and knowledge in general.
UAE Studies • UAE 201  Prerequisite: None
This course presents how the UAE society was founded with a focus on historical, social, economic, political, and cultural aspects.
Innovation and Entrepreneurship • BUS 204 Prerequisite: BUS 101, ECO 201
In this course, students are exposed to the main theories and research on entrepreneurship and innovation, and then experiment with applying them to a broader and contemporary context. This includes public and corporate services, emerging technologies and economies, sustainability and development, value creation and leveraging entrepreneurship and innovation. Readings, case studies, and discussions help organize the course material with a clear and fundamental link between entrepreneurship and innovation. At the end of the course, students develop a comprehensive work project.


Specialization Courses
Human Resource Management• HRM 201 Prerequisite: BUS 101
This course focuses on the structures and processes of human resource management from the point of views of employers, employees, government, and other stakeholders. It adopts a strategic approach to HRM and provides the learners with the basic concepts and framework for understanding organization functions, process and strategies. A strong emphasis will be laid upon contemporary issues of HRM and their impact on the functioning of modern organizations in the global context.
Staffing Organizations • HRM 301 Prerequisite: HRM 201
This course provides an understanding of comprehensive staffing models focuses on learning, staffing policies and programs involving core and support staffing activities. It deals with recruitments, selection and employment decision making along with legal compliance planning, and job analysis, enabling students to understand and practice effective staffing system and retention management system.
Employee Training and Development • HRM 302 Prerequisite: HRM 201
This course focuses on proving an insight to students on fundamentals of training and employee development. It focuses on designing training, including needs assessment, training methods and special issues in training and employee development. It also focuses on career and career management by highlighting the future of training and development.
Career Management • HRM 303  (Elective) Prerequisite: HRM 201
This course focuses on the essential views of careers and career development. The model of career management presents the active problem-solving approach to work life and how people can collect information, gain insights into themselves and their environment. It enables them to develop appropriate goals and strategies to obtain useful feedback regarding their efforts. The career path is explained by understanding the relationship between job analysis and description which helps in averting career plateauing and obsolescence. Topics in this course include career context and stages, models, applications, occupations, job analysis and description, job stress, and career strategic planning.
Employment Law: Theory and Regulations • HRM 402 Prerequisite: HRM 201, BUS 302
This course focuses on the laws that govern the employer-employee relationship in the workplace. Students will learn how the status of an employer or employee influences the rights and obligations of each other. Students will also analyze law, legislation, and legal systems that have evolved to combat social injustice in the workplace.
Performance Management and Total Rewards • HRM 350 Prerequisite: HRM 201
This course introduces a comprehensive approach to performance management and total rewards. Students learn performance management process step-by-step including the design, development, and implementing the process and linking it to total rewards and benefits. It includes the understanding of performance systems in UAE while focusing on the retirement and health plans.
Occupational Safety and Health • HRM 351 Prerequisite: HRM 201
This course provides practical information regarding technology, management, and regulatory compliance issues, covering crucial topics like organizing, staffing, directing, and evaluating occupational safety programs and procedures. Students will learn how to comply with safety-related laws, according to the UAE Civil Defense policies and procedures. Finally, students learn the risk factors that contribute to workplace violence, hazardous materials, construction, and transportation safety.
Quality of Work Life • HRM 352 (Elective) Prerequisite: HRM 201
This course focuses on the factors of work environment that are important to businesses. The expectation of management for high quality and productivity is directly related to work environment which is one of the dimensions of work life quality that affects the quality of human capital. This course emphasizes on the overall wellbeing of employees for holistic wellbeing of society and profitable business endeavors.
Global Workforce Management • HRM 403   Prerequisite: HRM 201,MGT 304
This course provides the concepts, tools, and techniques that are needed to effectively manage an internationally diverse workforce. It emphasizes on cross-cultural management, examining human behavior within the organizations from a global perspective.  It describes, compare and analyze HRM systems in various countries and focuses on the major HRM functions within the context of a global environment. The course provides an insight into HRM practices and challenges of cultural diversity in a global context.
Applying Employment Law in the Workplace• HRM 404 Prerequisite: HRM 402
This course focuses on the laws that govern the relationship between employers and employees in the UAE. Students will be introduced to employment and labor laws in the UAE. Students will also develop the skills to analyze law and legal systems in the workplace. It deals with updated laws and regulations in workplace with changing dimensions of workforce.
Leadership and Organization Development • HRM 410 Prerequisite: HRM 350
This course focuses on leadership approaches to the change process and different perspectives of organization development to enhance managerial effectiveness in formal organizations. It enables students to understand different leadership styles and learn a variety of organization development (OD) interventions for the development of effective leadership roles in a changing business environment.
Special Topics in Human Resource Management I • HRM 411  (Elective) Prerequisite: HRM 302
This course includes special topics in current developments within the field of human resource management, namely assessing and managing conflict, and negotiation. Students will explore assessing and managing conflict in the workplace. This course will also cover various methods for handling conflict and consider how students might apply them to both hypothetical and real-life conflicts.
Internship • HRM 495  
This course offers students the chance to gain first-hand experience in an actual Human Resource Management workplace environment. It also provides students with the opportunity to apply their academic knowledge to practical work situations. It introduces and exposes students to the differences between the routines of college life and life in the working world.
Strategic Human Resource Management • HRM 499 Prerequisite: HRM 301,HRM 302,HRM 350,HRM 351
This course being a capstone course is a comprehensive course for BBA-HRM. It provides students with a revision of knowledge and skill that they acquired during their study in the major. It enhances the application and decision making abilities of topics and issues that they mastered in their prerequisites. This course is a summation of the knowledge, skills and abilities of the HRM specialization, which prepares and transforms the students into successful managers. Students will explore concepts, approaches, tools, models, and techniques used to develop effective strategic plans, analyze situations and use effective decision-making competencies.

Career Opportunities

Human Resource Management graduates can expect to find employment in many of the positions listed below:

  • Compensation Manager
  • Employee Communications
  • Human Capital Manager
  • Benefits Manager
  • Employee Orientation
  • Strategic HR Manager
  • Training and Development Manager
  • Recruiting and Retention Manager
  • Safety Program Manager
  • Staffing Specialist
  • Labor Relations Manager
  • HR Data Manager
  • Contract Specialist
  • Job Analyst
  • Statistical Analyst
  • Employee Welfare Manager
  • Government HR Manager

Program Tuition Fee

Application⬧Admission⬧Registration Fees ( Undergraduate Programs )
Admission Fee  AED 1,500 One-time fee submitted with application, non-refundable
Admission Fee 

(International Students) 

AED 3,000 One-time fee submitted with application, non-refundable
Registration Fee (Regular Semester) AED 500 Per Semester, non-refundable
Registration Fee  (Summer) AED 300 Per Session, non-refundable
Tuition Fees
Dental Surgery AED 2,000 Per credit hour
Pharmacy AED 1,500 Per credit hour
BBA (FIN, HRM, MIS, MKT) AED 908 Per credit hour
Hospitality and Tourism Management AED 825 Per credit hour
B.Law and HRM (Arabic) AED 935 Per credit hour
Public Relations and Advertising AED 908 Per credit hour
Other Fees
Student Activity Fee (Regular Semester) AED 250 Per Semester
Student Activity Fee (Summer) AED 100 Per Session
Credit Transfer Fee AED 300  
Late Registration Fee AED 200 Per Course
Add and drop processing fee AED 30  
Re-test Fee (test1 , test2, midterm exam)(Undergraduate) AED 300  
Supplementary Exam Fee (final exam)(Undergraduate) AED 1000  
Computer Lab and Internet Fee (Pharmacy and Dental Surgery) AED 650 When registering in the Computer Course
Laboratory and Clinic Fee (Dental Surgery) AED 4,000

AED 6,000

1st – 3rd years 

Every Semester

4th – 5th years

Productive Lab Fee (Dental Surgery) AED 3,000 4th – 5th years
Training Fee AED 4,000 Year 5

Summer I and Summer II

Laboratory and Clinic Fee (Pharmacy) AED 2,600 Every Semester
Tutorial Fees (Pharmacy) AED 550 Student per Course (3rd and 4th Year). There are 3 courses in 3rd year and 1 course in 4th year
Training Fees (Pharmacy) for Community Pharmacy Training AED 500 Student per Course (4th Year) There are 2 courses in 4th year
Training Fees (Pharmacy) for Training in Hospital AED 500 Student per Course (4th Year) There are 2 courses in 4th year
Training Fees (Pharmacy) for Pharmaceutical Technology (Julphar) AED 1,500 Student per Course (4th Year) There is 1 courses in 4th year
Visa Deposit AED 5,000 Refundable at the time of visa cancellation and after completing one year of study at CUCA
Visa Processing Fee AED 2,000  
Re-Test Fee  AED 300  
Incomplete Exam Fee  AED 1,000  
Graduation Fee AED 1,250  
Transcript Fee AED 75  
ID Replacement Fee AED 50  
Diploma Replacement Fee AED 500  
Change of Major Fee AED 500  
Grade Appeal Fee AED 200  
Intensive English Program ⬧ Consists of 3 Levels
Level 1 AED 5,500 Duration is one semester (180 study hours)
Level 2 AED 4,400 Duration is one semester (135 study hours)
Level 3 AED 3,850 Duration is one semester (90 study hours)


* CUCA may charge fees for additional services and facilities as required and may increase fees at any time without prior notice.

** The mentioned fees do not include (5% VAT)

Faculty Profiles


Academic Position: Head of Department



  • Human resources Department


  • 1998-2002 PhD in Management- HRM, Malaysian Graduate School of Management, Universiti Putra Malaysia- Malaysia
  • 1993-1996 Master degree in Public Administration from Yarmouk University-Jordan
  • 1984-1988 Bachelor degree in Public Administration and Computer science from Yarmouk University-Jordan

Professional Experience:

  1. Sept First, 2020-2021, full professor in Faculty of Business, Amman Arab University (AAU)
  2. Sept. 2019-Sept first 2020, Dean of Faculty of Business, Amman Arab University (AAU)
  3. October 2018, full professor in HRM in Amman Arab University (AAU)
  4. August 30, 2016, Dean of School of Business Administration, Aldar University College. UAE
  5. August, 2015 –August 2016, Dean of College of Business and IT in Emirates College of Technology (ECT), UAE
  6. 2012-August, 2015 Associate Professor in Management, ALHOSN University-UAE
  7. 2013- 12/09/2014 MBA Program Director, ALHOSN University-UAE
  8. 2013- 12/09/2014 Chair of Business Administration, Marketing, and HRM department, Associate Professor in Management, ALHOSN University-UAE
  9. 2012-2015 College of Business Administration Presenter for AACSB, ALHOSN University-UAE
  10. 2012-2013, Consultant for Marriage Fund- UAE to develop the job description and specification, in addition to help in the training needs assessment and the strategic plan.
  11. 2011- May 2012 Quality and Accreditation (National and AACSB) consultant. Qaseem University, College of Business and Economics- KSA
  12. 2010- 2011 Associate professor in management. Abu Dhabi University, College of Business Administration
  13. 2010-2011 Deputy director for MBA program- Al Ain Branch, Abu Dhabi University
  14. 2007 – 2010 Assistant professor in management. Abu Dhabi University, College of Business Administration
  15. 2002 - 2007 Assistant Prof., United Arab Emirates University - College of Business and Economics- Business Administration department
  16. 2001 Instructor, United Arab Emirates University - College of Business and Economics- Business Administration department
  17. 1998 -2000 Tutor. UPM, Faculty of Economics and Management- Malaysia
  18. 1998 - Administrative assistant, Saudi School in Malaysia
  19. 1992- Customs officer, Jordan
  20. 1988 - 1990 Jordanian Army

Academic’s Accreditation Experience

My Academic accreditation experience in the gulf countries covering UAE, Saudi Arabia and Jordan during the period 2001 until the current time.

First: AACSB Experience

Accreditation Council for Business Schools & Programs (ACBSP) 

-Fall/2016-Spring, Committee Chair of (ACBSP), Al Dar University College, Dubai

-Fall/2015-Spring, Committee Chair of (ACBSP), Emirates College of Technology (ECT), Abu Dhabi

-Spring/2011-Spring 2015, Committee Chair of (ACBSP), Al HOSN University, Abu Dhabi

-Fall 2011/Spring 2012, Quality and Accreditation (National and AACSB) Consultant. Qaseem University, College of Business and Economics- KSA

-2007–2010, Committee Member of (ACBSP), College of Business Administration, Abu Dhabi University

- 2002 – 2007, Committee Member of (ACBSP), College of Business Administration, UAEU 

Second: New Programs

Submitted in new programs for the Ministry of higher education in Jordan as following:

  • Bachelor of industrial management (accredited)
  • Bachelor of digital marketing
  • Master in Strategic management and making leaders.

Submitted in new programs for the Ministry of higher education and Abu Dhabi education council as following:

  • 2016, New master program in Industrial Management, Abu Dhabi Education Council
  • 2017, New bachelor programs in Industrial management, Finance, and Hospitality management, CAA 

Third: Academic Accreditation Conferences and Training Courses

1-2017, May, 20-22, Certified Academic Programs Assessor, Preparing the Self-Assessment Report, Dubai

2-2013, AACSB International Middle East and Africa Annual Conference, Dubai-UAE, 21–22 October.

3-2013, AACSB Membership/Accreditation and business education in the GCC. AACSB Information Session held at the University of Sharjah in March 10, 2013. 

4-2012, The AACSB International Information Session, Sunday, June 3rd at Abu Dhabi University. 

Latest Academic and Professional achievements:

Developing strategic partnerships;

1- 2015/2016, Signing MOU between Emirates College of Technology (ECT) and AAFAQ

2- 2015/2016, Signing MOU between Emirates College of Technology (ECT) and ADX

3- Proposing MOU between Emirates College of Technology (ECT) and ADP (final stage)

4- Proposing MOU between Emirates College of Technology (ECT) and ADNOC (final stage)

5- Proposing new academic year calendar (Tri Mister).

6- Developing the college of business and IT programs’ curriculum

Teaching Areas:

    • Leadership
    • Human resource management
    • Organizational behavior
    • Global leadership
    • Strategic Management
    • Islamic management
    • International business management

Research Areas:

    • Leadership
    • Human resource management
    • Organizational behavior
    • Global leadership
    • Strategic Management
    • Health management
    • Islamic management
    • Business education
    • Health care management


Membership of editorial/advisory boards of academically refereed publications

2007- African Journal Of Business Management

2009- Journal of Education, Business and Society: Contemporary Middle Eastern Issues



2003-Member of Asian Academy of Management

2006-Academy for Global Business Advancement

Licensed auditor from the Arab Universities association for academic programs

Conference Presentation:

  1. 2020 خالد علي عبد الله ابورمان و بلال يوسف برهم, أثر الإدارة الإستراتيجية على أداء إدارة المواهب الرياضية في المؤسسات الرياضية الأردنية المحترفة, المؤتمر الدولي الخامس لكلية الاعمال في جامعة عمان العربية ,خطة طريق لتنمية مستدامة
  2. 2020 شيرين احمد السردي و بلال يوسف برهم, أثر التخطيط الاستراتيجي للموارد البشرية على إدارة الأزمات في المنظمات غير الربحية في الأردن, المؤتمر الدولي الخامس لكلية الاعمال في جامعة عمان العربية ,خطة طريق لتنمية مستدامة
  3. 2019,بتول محمد ياقتي و بلال برهم ,إدارة الاداء من خلال نظام المكافآت, المؤتمر الدولي الرابع لكلية الاعمال في جامعة عمان العربية
  4. 2018, Business Intelligence & Analytics, Higher Colleges of Technology – UAE, MAY 1-2.
  5. 2018, The Second annual ADEK Award for Research Excellence (AARE) 2018 research Conference, New York University, Abu Dhabi (NYUAD) April 11
  6. The International Conferenceon Computer Auditing being held March 17-18, 2018, Dubai, UAE
  7. March 16, 2017-March 18, 2017, The Global Macroeconomics conference, NYU Abu Dhabi Institute
  8. 2016, Aligning AACSB standards with MOHESR requirements, Dubai
  9. 2015, Yasir Yasin, Said Albana, Belal Barhem, Slack Resources and Organizational Performance: The mediating role of the Extensiveness of Strategic Planning") for the Strategic Management Society's 2015 SMS Annual International Conference in Denver.
  10. 2014, What's Next Summit with The Atlantic, Nov. 5.
  11. 2014, Khalifa Award for education international conference (KAEIC).
  12. Hassan Younies, Bilal Barhem, Shamma AlSuwaidi, Lamya AlHameli, Hussam AbdulJalil, Hala Harb,(2014) Students Stress in Educational Institutes in UAE , IBIMA Creating Global Competitive Economies: 2020 Vision Planning & Implementation, Rome : Nov. 13-14,
  13. Hassan Younies, Bilal Barhem, Shamma AlSuwaidi, Lamya AlHameli, Hussam AbdulJalil, Hala Harb,(2014) Emirati’s Materialistic and Non Materialistic Priorities, IBIMA Creating Global Competitive Economies: 2020 Vision Planning & Implementation, Rome : Nov. 13-14,
  14. Barhem.Belal, Alwehabie. Abdullah (2013), The strategic planning practices in none-for profit organizations in the Kingdom of Saudi Arabia,4th Global Islamic Marketing Conference, May 29 & 30, 2013
  15. Younies. Hassan, Barhem. Belal (2013), DEA Analysis of Management outsourcing of Major Hospitals in Abu Dhabi- UAE, The 20th International Business Information Management (IBIMA) Conference, 25 – 26 March 2013, Malaysia
  1. Barhem. Belal, Younies. Hassan, 08-11-Nov 2011, Dubai IHF 37th World Hospital Congress: 'Healthcare in a Changing World: Overcoming the Challenges'. Healthcare workers stress, Poster presentation.
  2. 2011, Abu Dhabi center for economic knowledge, First ADCEK-INSEAD Policy Link Session, March 27, 2011, AD
  3. Barhem.Belal, Younies. Hassan 2009, Developing Employability Skills Profile for the UAE, The International Business Information Management Conference (12th IBIMA)- International Business Information Management Association, USA, KL- Malaysia
  4. Barhem.Belal, Younies. Hassan 2009, A Study of Health Care Employees’ Opinions about Stress Patterns in the UAE, 2009 Oxford Business & Economics Conference (OBEC), 24-26 June
  1. Barhem.Belal, Younies. Hassan 2009, Developing Employability Skills Profile for the UAE, the Eurasia Business and Economics Society (EBES) 2009, 1-2 June
  2. 2008, Barhem Belal, and Younies Hassan, Ranking the Future Global Manager Characteristics and Knowledge Requirements According to the UAE Business Managers Opinions? Oxford Business & Economics Conference (OBEC), June 22-24th, 2008
  3. 2008, Hassan Younies, and Barhem Belal, On evaluating electronic testing environment, the SWDSI 2008 Annual Conference in Houston.
  4. 2007-Invited Speaker in the International Medical Care and Diagnostic Conference & Exhibition, IMD- IHF Dubai 2007.

2007- Barhem. Belal, Saleh. Adel, and Yousef. Darwish, ‘Skills and Competencies for the Next Decade: an Examination of Business Leader’s Views in the United Arab Emirates’ in Oxford Business & Economics Conference, June 24th-26th  ISBN : 978-0-9742114-7-3

  1. 2007- Barhem Belal, and Younies Hassan, Employee Motivation in the Health Care Sector: A Comparative Study Between Private and Public Health Care Organizations in the UAE”, AGBA conference, Malaysia, May
  2. 2007-Barhem. Belal, and Rusnah Muhamad (2007), ‘Religiosity and Work Stress Coping Behavior Among the Muslim Employees, International Conference On Management from Islamic Perspectives (ICMIP-2007), Award of partial travel grant
  3. 2007- Belal Berham and Hassan Younies, Ranking of Employees’ Reward and Recognition Approaches: A UAE health care employee   Perspective”, the International Medical Care and Diagnostic Conference & Exhibition, IMD- IHF Dubai 2007,
  4. Barhem (2006), ‘The Relationship Between Feeling with Work Stress and Readiness To Go Global for Private Sectors UAE Managers’, The 2006 Academy for Global Business Advancement Conference, Kuala Lumpur, Malaysia from January 4-6, 2006
  5. 2006, Jakka. Ateeq, Barhem Belal (January 3-6, 2006), “The Relationship between Work Stress and Readiness to go Global: A Comparative Study between UAE Managers in Public and Private Sector”, The 2006 IABPAD Conference in April, Dallas, Texas
  6. Barhem and others (2005), ‘Strategic Planning and Follow-up System’, The International Conference on Globalization, Technology and Sustainable Development, Abu Dhabi, Accepted
  7. 2005, Barhem Belal (2004), “Are UAE human resources managers ready to go global”, Asia Pacific Economics and Business Conference, Penang, Malaysia
  8. Barhem, Belal & Zain, Mohamed (2003), Are United Arab Emirates Managers Ready to Go Global? 5thA.M Conference, Kuantan, Malaysia
  9. Barhem and Others (2002), “Work Stress Patterns Among Malaysian Customs and Excise Department Staff”, Asia Pacific Economics and Business Conference, Kuching, Malaysia
  10. Barhem and others (2000), Work Stress: a new model, Pinang conference, Faculty of Economics and Management, UPM, Pinang-Malaysia, October 2000
  11. Barhem and others (1999) “Job Stress Patterns Among Employees’ Customs”, Malaysian Economy and Management into the Next Millennium Conference, Faculty of Economics and Management, UPM, Melaka


  1. Ghaith Abdulraheem Ali Alsheikh a , Zainudin Awang b , Belal Yousuf Barhem c , Asaad Alsakarneh d , Bilal Eneizan e , Muhmmad Nofal f , Enas Ali Theeb AlNawafleh g, (2021) Structural Equation Modelling Using AMOS Based Empirical Analysis: Direct and Indirect Effects of Job Performance Factors among Jordanian Islamic Banks, Webology, in the Volume 18, 2021, No2
  2. Aburumman. Omar , and Barhem. Belal (2020), “The objective and subjective aspects of career success”,  JUSST - Journal of University of Shanghai for Science and Technology, Volume 22, Issue 10, Ocotober-2020. Page-2285, Paper ID: JUSST/10-395
  3. Sakher Alnajdawi, Rami Hanandeh, Belal Yousef Barhem, Alhareth Mohammed , Leadership, Knowledge Management, and Human Capital Development, Economics World, May.-Jun. 2019, Vol.7, No.3, 124-133 doi: 10.17265/2328-7144/2019.03.002,
  4. Barhem. Belal, 2017 “How to Sustain Private Business Schools in UAE”, Al Dar Research Journal for Sustainability (ADRJS), Vol.2, No.1 Nov. PP 10-20,%20No.1%20Nov%2017%20Issue.pdf
  5. Hassan.Younies and Belal Barhem,2017, "Emirati Preferences among Material and Non-Material Incentives in the Work Place”, Emerging Economy Studies. First Published April 20, 2017 Volume 3, Issue 1, May 2017; pp. 86–97
  6. Yasir Fadol , Belal Barhem , Said Elbanna (2015), The mediating role of the extensiveness of strategic planning on the relationship between slack resources and organizational performance, Management Decision, Volume 53 Issue 5
  7. Barhem. Belal, Alwehabie. Abdullah (2013), “The strategic planning practices in not-for profit organisations in the Kingdom of Saudi ArabiaInt. J. Social Entrepreneurship and Innovation, Vol. 2, No. 5, 2013
  8. Barhem, B.Younies, H. and Smith, P.C. (2011), "Ranking the future global manager characteristics and knowledge requirements according to UAE business managers' opinions", Education, Business and Society: Contemporary Middle Eastern Issues, Vol. 4 No. 3, pp. 229247. 
  9. B. Barhem, H. Younies, M. Z. Younis, and P. C. Smith (2011), "Study of Health Care Employees’ Opinions About Stress Patterns in The United Arab Emirates", International Journal of Organization Theory and Behavior, Volume 14, Number 1, Spring
  10. Hassan Younies[1], Belal Barhem, Pamela C. Smith (2010), Perceptions of continuing medical education, professional development, and organizational support in the United Arab Emirates, the Journal of Continuing Education in the Health Professions, Autumn (Fall) 2010Volume 30, Issue 4Pages 207–262 Version of Record online: 17 DEC 2010 | DOI: 10.1002/chp.20090
  11. Barhem, Belal, Hassan Younies*, Mustafa Younis, (2010) , Employee Satisfaction in the Health Care Sector: A Comparative Study of Private and Public Health Care Organizations in the UAE. Journal of Health Management, 2010; 12; 19
  12. Mustafa J. Younis, Belal Barhem, Samir Hamidi, Joseph Inungu, Gwendolyn S. Prater, And Arthur Okeefe (2009), The Case for Regulatory Reform in the Business and Healthcare Environments, Journal of Health and Human Services Administration, Vol. 32, No. 3, Winter 
  13. Belal B., Younies H., and Rusnah M. (2009), “Religiosity and work stress coping behavior of Muslim employees”, Journal of Education, Business and Society: Contemporary Middle Eastern Issues, Vol.2, No.2
  14. Hassan Younies, Belal Barhem, Mustafa Z. Younis (2008), Ranking of priorities in employees' reward and recognition schemes: from the perspective of UAE health care employees, The International Journal of Health Planning and Management, Volume 23, Issue 4, Pages 357-371, October 2008, Online ISSN:1099-1751
  15. Barhem. Belal, Yousef. Darwish, and Saleh. Adel (2008), “The Business Curriculum and the Future Employment Market: The Views of UAE Business Leaders”, Education, Business and Society: Contemporary Middle Eastern Issues in 2008 Journal, Journals, Volume 4 Issue 3
  1. Barhem,Belal (2008), “Are Global Managers Able to Deal with Work Stress”, Journal of Accounting, Business and Management, April, Vol. 15 (1), pp: 53-70, Vol. 1, No.2, pp: 124-137
  2. Hassan. Younies, Belal Y. M. Barhem, and C. ED HSU (2008), “A Review of Just in Time Method in Business and Health Care Sector”, Journal of Public Administration and Management (JPAM), June.
  1. Rafikul Islam1 and Belal Barhem, (2007),Employee Motivation: A Comparison Between Malaysia and UAE”, Malaysian Management Review (MMR), January – June Vol.42 No.1
  1. Barhem, Belal, 2004, "Work Stress Level and coping Strategies among Jordanian Customs Employees". Abhath Al-Yarmouk Humanities and Social Sciences - AYHSS, vol 20, no.3A, Sept, Jordan
  1. Barhem, Belal and others, 2004, New Model for Work Stress Patterns ''Asian Academy of Management Journal, Vol. 9, no.1  

Name: Dr. Mohammad Abu Faiz

Academic Position: Deputy Department Head & Assistant Professor                       


College/Department: Human Resource Management


  • Doctor of Philosophy (Ph.D.) in Commerce from Department of Commerce & Business Administration, Faculty of Commerce, University of Allahabad, Allahabad, 2005.
  • Master in Business Administration from Institute of Management Studies, Devi Ahilya University, Indore, India.1998.
  • Bachelor in Commerce from University of Allahabad, India 1996.

Professional Experience:

  1. Since June 2017: Deputy Head of Department - HRM (English), City University College of Ajman, United Arab Emirates.
  1. July 2014 - June 2017: Assistant Professor,
  • August .2016 to June 2017: Program Coordinator – Undergraduate Program, College of Business
  • December 2015 to August 2016: Assistant Dean - College of Business,University Of Modern Sciences, Dubai, United Arab Emirates.
  1. September 2010 to July 2014: Assistant Professor, August 2008 to August 2010: Lecturer, Skyline University College, Sharjah, United Arab Emirates.
  1. November 2006 to August 2008: Assistant professor, Department of Business Administration, Azad Institute of Engineering Technology, Lucknow, India.
  2. September 2005 To November 2006: Lecturer, Sherwood College Of Management, Lucknow, India

Teaching Areas:

  • Human Resource Management
  • International HRM
  • Performance & Reward Management
  • Employees Training & Development
  • Leadership & Change Management
  • Employment Law Theory & Regulation
  • Principles of Management
  • Organization Behavior
  • Business Ethics
  • Business Law
  • Business Research Methods
  • International Management

Research Areas:

  1. Human Resource Management
  2. Organization Behaviors
  3. Electronic HRM
  4. Electronic Business
  5. Electronic Marketing
  6. Corporate Social Responsibility
  7. Business Ethics


  • Life Member for “Lucknow Management Association”, India.
  • External Guide for M. Phil Thesis of Vinayaka Missions University, Salem, Tamil Nadu, India

Conference Presentation:

  • Presented paper We need you and do not know how? Employee Attrition and Machine Learning” in CUCA’s First Virtual International Conference of Human Resource Management held on 17th-18th March 2021, Ajman, UAE.
  • Presented paper “Reviews analysis of Online retail stores in UAE: Analytical study of sentiment analysis through social media” in “7th SGBED International Research Symposium” to be held on December 17-19, 2018, Dubai, UAE.
  • Presented paper “Organization Core Competencies; A Key for Successful & Happy Organization” in “ASCENT 2014 - International A Scholarly Conference on Emerging Technologies for Information Systems & Business Management” held on 23rd& 24th April 2014, Kuala Lumpur, Malaysia.
  • Presented paper “Trust in Blogs for Tourist Destination Choices” in International Conference on Tourism Milestones 2014 held on 31st March 2014 to 2 April 2014, Sharjah, UAE, published in the proceedings of the conference.
  • Presented paper “Challenges of Corporate Social Responsibility in UAE” in the “International Conference on Global Business & Management (ICGBM)” held on 22nd& 23rd July 2013, Colombo, Sri Lanka, published in conference proceedings.
  • Presented paper “Mathematical Analysis of Electronic Commerce Architecture Using Queuing Theory” in the “International Conference on Mathematics Of Date” held on 31st December 2010 – 04th January 2011, Allahabad, India, published in conference proceedings.
  • Presented paper “Persistence of Core Competencies in Troubled Times: Manage Less Gain More” in the “National Seminar on Organizational Development and Its Effectiveness” held on 21st& 22nd November 2010, Allahabad, India, published in conference proceedings.
  • Presented paper “Promoting New Learning Paradigms” in the “National Conference on The Evolving Role of Universities ”held on 19th& 20th February 2008, Lucknow, India.
  • Presented paper “The Evolving Role of Universities” in the “National Conference on The Evolving Role of Universities” held on 19th& 20th February 2008, Lucknow, India.
  • Presented paper “FDI in Indian Retail Sector: An Emerging Trend” in the “National Seminar on Foreign Direct Investment & Indian Economy: Issues & Implications” held on 26th March 2006, Lucknow, India.
  • Submitted paper & Accepted “Evolving of E-Tailing from T-Tailing” in the “National Seminar on Changing Paradigms of Human Resource Management in Knowledge Era/ India Incorporated 2020: A Marketing Perspective” held on 11th March 2006, Lucknow, India.
  • Attended National Seminar on “Trends & Innovations in Financial Products & Services” held on 7th April 2007, Lucknow, India.


  • Khan, R., Anjum. M., Faiz M. A., Khan, F. “Exploring the Mediating Role of Feedback Environment in the Relationship between Supervisors’ Emotional Intelligence and Employees’ Performance” in International Journal of Asian Business and Information Management (IJABIM). ISSN: 1947-9638, EISSN: 1947-9646, Volume: 03, Issue: 03, July – September 2019, pp. 91-104.
  • Srivastava, R. & Faiz, M. A, “Reviews Analysis Of Online Retail Stores in UAE: Analytical study of Sentiment Analysis Through Social MediaInternational Journal of Innovative Technology and Exploring Engineering (IJITEE), ISSN: 2278-3075, Volume: 8, Issue: February 2019. Scopus Indexed International Journal with impact factor of 5.15
  • Faiz, M. A, Khan, S. R, & Hussain, S. S, “Terrorism: A cause of discouraging foreign direct investment” In Gulf – Pacific Journal of Business Administration (GJBA), ISSN No. 2518 - 0398, Volume: 02, Issue: 01, August 2017, 82 - 84.
  • Y, & Khan, S. R, & Faiz, M. A, Consumer behavior in social-commerce” in Gulf – Pacific Journal of Business Administration (GJBA), ISSN No. 2518 - 0398, Volume: 01, Issue: 02, November 2016, pp. 97 - 108.
  • R, & Faiz, M. A, & Gupta. B, “Purchase Decisions of Organic Produce: Present and Future Buying Intentions” In Gulf – Pacific Journal of Business Administration (GJBA), ISSN No. 2415 - 0398, Volume: 01, Issue: 01, April 2016, pp. 32 - 44.
  • Alam, M. R., Faiz, M. A & Aftab, M. Z. “Mobile Marketing: A Study of Buying Intention” in British Journal of Economics, Management & Trade, ISSN: 2278-098X, 7(3): Article BJEMT.2015.085, April 2015, pp.218-226
  • B, Agarwal. R, & Faiz, M. A. “Going Organic: Mapping the Motivations and Barriers to Organic Food Purchase” in The International Journal Research Publication’s Research Journal of Social Science & Management (RJSSM), ISSN No. 2251-1571, Volume:04, Number: 09, January 2015, pp. 125-131.
  • Faiz, A. “Organization Core Competencies; A Key for Successful & Happy Organization” in International Journal of Accounting and Business Management (IJABM), ISSN: 2289-4519, Volume 2, Issue 1, April 2014, pp. 69-79
  • Pandey, V. & Faiz, M. A. (2014), “Entrepreneurial Strategies for Economic Upliftment of Weaker Section of Small Scale Industries in Uttar Pradesh”, Amity Global Business Review (International Research Journal) ISSN: 0975-511X, February 2014, 76-89
  • Faiz, M. & Pandey, V. “Developing Ethical Decision Making Skills in Management Graduates”, Management Today (International Journal), ISSN: 0973-5550, 13, Issue: 1 & 2, January - December 2013, pp. 22-26.
  • Naem, M, Faiz, M. A. & Kabiraj. S, “A Qualitative Review of Approaches of Information Technology in Banking Sector in China: A Literature Analyses", International Journal of Qualitative Research in Services (Inderscience) ISSN: 2051-0500, 1, No. 2, 2013.

Name: Dr. Hima Parameswaran

Academic Position: Assistant Professor


College/Department: Human Resource Department


  1. Ph.D. in Public Administration (HRM) University of Madras, India
  1. M. Phil in Public Administration  Vinayaka Mission University, India
  1. Post-Graduation in Public Administration, University of Madras, India
  1. Post-Graduate Diploma in Health & Hospital Administration, Bishop Moore College, India.
  2. Bachelor of Science, Mahatma Gandhi University, India.

Professional Experience:

  1. 2020 – to present: Assistant Professor, Human Resource Management Department.
  2. 2017- 2019: Assistant Professor, Business  Management Department, Emirates College for Management, Dubai, UAE.
  3. 2016: Learning Assistant, King’s School, Dubai, UAE.
  4. 2015 – 2016: LIVE Lecturing, NTV Television Channel, UAE.
  5. 2003 – 2004: Project Coordinator for International Clef Lip and Palate Foundation, Switzerland, at Meenakshiammal Dental College, Chennai, India.
  6. 2001 – 2003: Project Coordinator for ‘Smile Train’, USA, at Amrita Institute of Medical Sciences and Research Centre, India.

Teaching Areas:

  1. Human Resource Development
  2. Career Planning
  3. Quality of Work Life
  4. Training and Development
  5. Strategic HRM
  6. Principles of Public Administration
  7. Innovation and Entrepreneurship
  8. Organizational Behavior

Research Areas:

  1. Employee Value Proposition/Resource-based views
  2. Corporate Ethics and Corporate Citizenship
  3. Talent Management
  4. Industry 5.0 and Human Resource Development
  5. Strategic HRD and Leadership interventions.


  1. Social Science and Humanities Research Association, India.
  2. Toastmasters International, Dubai Club, UAE.
  3. National Institute of Personnel Management, India.

Conference Presentation:

  1. Presented a paper entitled “An integrated framework for linking leadership theories and developmental interventions: an empirical study”, British University in Dubai, May 2021.
  2. Keynote speaker and presented a paper, “Women empowerment: Understand your values and have a leap to achieve more” at Multidisciplinary International Conference on Women Empowerment, March 14, 2021, by Social Sciences and Welfare Foundation, India.
  3. Presented a paper entitled “Flexible work designs as a strategic tool for twenty-first-century intricacies: a descriptive analysis amongst healthcare employees in the UAE”, FIKUZ -2020 - International Conference at Obuda University, Budapest, November 2020.
  4. Paper presented on Career transition Career Transition through 4 Cs – A cross-sectional analysis amongst healthcare, education, and real-estate employees as a novel tactic in Human Resource Development, International Conference on Computing and Manufacturing Solutions (COSME 2020), University of Transylvania, Romania, October 7-9, 2020.
  5. Paper entitled “A Correlation Analysis of Learning Organization and Change Management: Is it a Strategy to Have a Competitive Advantage in your Organization? International Conference on Teaching, Learning and Education, EURASIA Research, Greece, September 2020.
  6. Paper entitled “Strategic Human Resource Development-A maneuver for future competencies”, XV International May Conference on Strategic Management, University of Belgrade, Bor, Serbia, May 24-26, 2019.
  7. Parameswaran, H. (2018) Competencies by Learning and Development: A key to Performance Management. In Conference Proceedings at FIKUSZ 2018, Obuda University, Budapest. 20 November 2018.
  8. Paper titled “Talent Management: a lightning bolt for your Professional Development”, For the 3rd International Conference on Research in Teaching, Learning and Education, 1-2 October 2018, Dubai.
  9. Presented a paper on ‘Quality of Work Life’ for the 6th National Conference for Applied Psychology at Middle Sex University, 8th March 2018.


  1. Parameswaran, H. (2021). Industry 5.0 - can it be a change management gizmo in Human resource development”? Arab Journal of Administration, Vol. 41, 199-212.
  2. Women Empowerment: Understand your values and have a leap to achieve more”. International Journal of Social Sciences and Management. March 2021. Volume 6, No:2.
  3. Parameswaran, H. (2020). Career transitions through four personal drives: A cross sectional analysis amongst healthcare, education, and real-estate employees as a novel tactic in human resource development. ERENET PROFIL ISSUE Vol. XV No. 4. December 2020, 42-56.
  4. Parameswaran, H. (2020). A Descriptive study on adult learning theories for learning organizations: can it be a parachute to reach the horizon? International Journal of Management, Volume 11, Issue 10, October 2020, 1907-1918.
  5. Parameswaran, H. (2020). Strategic Human resource development: a maneouvre for future competencies, Serbian Journal of Management, Vol. 15(2) 2020, 353-370.
  6. Parameswaran, H. (2020). A multifactorial approach to examine employee value proposition (EVP) in organizations: a unique strategic paradigm in human resource development. The American Journal of Humanities and Social Sciences. Vol 3, Issue: 5, 53.61.
  7. Parameswaran, H. (2020). The Resource- Based Paradigm – A Special Emphasis on Work-Force Capital as A Competitive Strategy in Businesses. Advances in Social Sciences Research Journal, 7(9), 251-261.
  8. H. (2020). A Correlation analysis of learning organization and change management: is it a strategy to have a competitive advantage in your organization? PEOPLE: International Journal of Social Sciences, 6(2), 483-502.
  9. Parameswaran, H. (2018). Talent Management: a lightning bolt for your Professional Development. PEOPLE: International Journal for Social Sciences, Vol 4, No. 3, 1810-1829.
  10. Parameswaran, H. (2018). Quality of Work Life’ in International Journal of Scientific Research and Innovative Technology, Volume 5 No. 7, 39-51.

Name: Dr. Ammar Ahmed
Academic Position: Assistant Professor


  • Human Resource Management / Business Management Department, CUCA Ajman, UAE.


  1. Ph.D. (Management) University Utara Malaysia (UUM) AACSB-Accredited Business School- 2018
  2. MPhil. (Business Administration) National University of Modern Languages (NUML), Islamabad, Pakistan- 2015
  3. Masters in Commerce (Finance) Bahauddin Zakariya University (BZU), Multan, Pakistan - 2012
  4. Bachelors in Commerce Bahauddin Zakariya University (BZU), Multan, Pakistan - 2009

Professional Experience:

  1. Assistant Professor - HRM (September 2021-Present), City University College of Ajman,United Arab Emirates.
  2. Assistant Professor/Head of Department (Nov 2019 – September 2021) Department of Management Sciences MNS-University of Engineering and Technology (MNS-UET) Multan, Pakistan
  3. Assistant Professor (April 2018 – Oct 2019) Southern Business School (SBS) Institute of Southern Punjab, Multan, Pakistan
  4. Research Associate (January 2016 – January 2018) School of Business Management (SBM) University Utara Malaysia, Malaysia
  5. Visiting Lecturer (September 2012 – August 2015) Institute of Banking and Finance (IBF) Bahauddin Zakariya University, Multan, Pakistan
  6. Sales Analyst “LAMUDI Project” (April, 2014– November, 2014) A Joint Venture of Rocket Internets – Germany & Real Estate Classified Pvt. Ltd Pakistan
  7. Internee, Pak Arab Fertilizers Ltd Pakistan (2012)
  8. Internee, State Bank of Pakistan (SBP-BSC), Multan Pakistan (2009)
  9. Internee, Mahmood Group of Industries, Pakistan (2008)

Teaching Areas:

  1. Business Ethics
  2. Organizational Behavior and Leadership
  3. Innovation and Entrepreneurship
  4. Business Research Methods
  5. Business Policy and Strategy
  6. Human Resource Management
  7. Principles of Management
  8. Leadership and Change Management

Research Areas:

  1. Organizational behavior
  2. Human Resource Management
  3. Leadership Styles
  4. Green Human Resource Management
  5. Service Quality
  6. Creativity and Innovation
  7. Internal marketing and Employer Branding
  8. Corporate Social Responsibility
  9. Consumer Behavior


  1. United Nations Educational, Scientific and Cultural Organization (UNESCO-UUM Chapter) Malaysia 2017-Present
  2. Center for Sustainability Research and Consultancy (CSRC) Pakistan 2016- Present

Conference Presentation:

  1. Paper presented titled “Direct-to-consumer Advertising (DTCA) in Pharmaceutical Industry: An Inquiry from Public Policy to Practice and Consumers’ Perspective” in 3rd International Multi-topic Conference on Engineering and Science (IMCES), Indonesia & USA, 2-3 June, 2020. Venue: Faculty of Information Technology, Universitas YARSI, Jakarta, Indonesia.
  2. Paper presented titled “The impact of servant leadership style on moral identity and counterproductive work behavior: A Moderated Mediation Analysis Using SEM-PLS” in 2018 International Conference on Management, Leadership and Business Intelligence (ICMLBI, 18), April 6-7, 2018. Venue: Sam Houston State University - The Woodlands Center, TX, USA.
  3. Paper presented titled “Internal and external market orientation: An omitted phenomenon in Malaysian Public Universities” in 2nd International Conference on Business, Economics and Education Management (ICBEM), Feb 23-24, 2018. Venue: Sukkur Institute of Business Administration, Sukkur, Pakistan
  4. Paper presented titled “How organizational performance can be higher? Assessing the roles of strategic orientation and organizational culture” in 1st International Conference on Social Sciences: Emerging Trends in Research, Sept 8 & 9, 2018. Venue: Institute of Southern Punjab, Multan, Pakistan.
  5. Paper presented titled “Effectiveness of Strategic Orientation and Organizational Culture on Organizational Performance in Perspective of Organizational Commitment as a Mediator in the Pakistan Banking Sector” in 2nd International Research Conference on Economics, Business and Social Sciences, July 11-12, 2017. Venue: Park Royall Hotel, Penang, Malaysia.
  6. Paper presented titled “Impact of Internal Practices on Organizational Performance: A Review and Research Agenda in the Pakistan Banking Sector” in 4th Conference on Business Management, 29th Oct – 1st Nov 2017. Venue: The Gurney Resort Hotel and Residence, Penang, Malaysia.
  7. Paper presented titled “Role of Universities in Addressing Sustainability Challenges in Developing Economies: Role of Higher Education Policy and Curriculum Development” in 2nd International Research Conference on Economics Business and Social Sciences – UMI Chapter, Nov 25-26, 2017. Venue: LA’RIZ Wthree Hotel Lagaligo Makassar, Indonesia.


  1. 2021, Research Paper on “Unlocking employee’s green behavior in fertilizer industry: the role of green HRM practices and psychological ownership” in International Food and Agribusiness Management Review, in press, 1-18. (IF: 1.145, SCIE & SCOPUS Indexed)
  2. 2020, Research Paper on “Restrictive and Supportive Mechanisms for Female Directors’ Risk-Averse Behavior: Evidence from South Asian Health Care Industry” in SAGE Open, 10(4), 1-12. (IF: 0.715, SSCI & SCOPUS Indexed)
  3. 2020, Research Paper on “The Dynamic Relationship between Technology Innovation and Human Development in Technologically Advanced Countries: Fresh Insights from Quantiles-on-Quantile Approach” in Social Indicators Research: An International and Interdisciplinary Journal for Quality-ofLife Measurement, 152(2), 555-580. (IF: 1.874, SSCI, ABDC & SCOPUS Indexed)
  4. 2020, Research Paper on “COVID-19 and Work Engagement: Understanding the Nexus of Leaders Emotional Intelligence, Self-efficacy and Resilience in the Banking Sector of Bahrain” in Revista Argentina de Clínica Psicológica, 29(3), 568-586. (IF: 0.508, SSCI, SCIE & SCOPUS Indexed)
  5. 2019, Research Paper on “University Markor: A Context-Specific Scale to Measure Market-Orientation in Universities” in SAGE Open, 9(2), 1-11. (IF: 0.715, SSCI & SCOPUS Indexed)
  6. 2019, Conceptual Paper on “HighPerformance Work System and Organizational Performance: Mediating Role of Workplace Bullying” in Journal of Organizational Behavior Research.
  7. 2017, Conceptual Paper on “Relationship between Organizational Resources and Organizational Performance: A Conceptualize Mediation Study” in European Online Journal of Natural and Social Sciences Vol. 6, No. 1.
  8. 2020, Research Paper on “Effect of Job Autonomy, Workload and Organizational Support on Job Satisfaction: A comparison of public & private sector employees in Pakistan” in Journal of Xidian University, Vol. 14(5), 2498-2512. (SCOPUS Indexed)
  9. 2020, Research Paper on “Direct-toConsumer Advertising (DTCA) in Pharmaceutical Industry: An Inquiry from Public Policy to Practice and Consumers’ Perspective” in TEST Engineering & Management Journal, Vol. 83 (May-June), 7299-7311. (SCOPUS Indexed)
  10. 2020, Research Paper on “Exploring the Factors Affecting Organisational Image: Implications for State-Owned Entities” in International Journal of Psychosocial Rehabilitation Vol. 24, No. 04, pp. 4013-4026. (SCOPUS Indexed)
  11. 2019, Conceptual Paper on “Relationship Between Employer Branding And Employee Citizenship Behavior: Brand Centered HRM As A Mediator” in International Journal Of Scientific & Technology Research Vol. 8, No. 12, pp. 2913-922. (SCOPUS Indexed)
  12. 2019, Conceptual Paper on “Understanding the Nexus of Intellectual, Social and Psychological Capital towards Business Innovation through Critical Insights from Organizational Culture” in Humanities & Social Sciences Reviews Vol. 7, No.5, pp. 1082-1086. (SCOPUS Indexed)
  13. 2019, Research Paper on “Financial performance and corporate social responsibility in the banking sector of Bahrain: Can engagement moderate?” in Management Science Letters Vol. 9, pp. 1529-1542. (SCOPUS Indexed)
  14. 2019, Conceptual Paper on “Relationship between Environmental Uncertainty and Pharmaceutical Supply Chain Risk: A Review and Research Agenda” in Journal of Advanced Research in Dynamical and Control Systems Vol. 11, 08-pecial
    Issue, pp. 984-993. (SCOPUS Indexed)
  15. 2017, Conceptual Paper on “Impact of Internal Practices on Organizational Performance: A Review and Research Agenda in the Pakistan Banking Sector” in International Journal of Economic Research Vol. 14, No. 21. (SCOPUS Indexed)
  16. 2017, Research Paper on “Assessing Moderation of Employee Engagement on the Relationship between Work Discretion, Job Clarity and Business Performance in the Banking Sector of Pakistan” in Asian Economic and Financial Review Vol. 7, No. 12. (ABDC Ranked)
  17. 2019, Research Paper on “Factors affecting Customer Retention in the Restaurant Industry: Moderating Role of Restaurant Location” in IBT Journal of Business Studies Vol. 15(2), 95-108. (Y-Category)
  18. 2019, Research Paper on “CSR or ISO Certification: What Does Really Matter For Consumer in Developing Countries” in IBT Journal of Business Studies Vol. 15(1), 95-111. (YCategory)
  19. 2018, Conceptual Paper on “Determinants of Entrepreneurial Intentions: A Systematic Review” in KASBIT Business Journal (KBJ) Vol. 11, 1-33. (Y-Category)
  20. 2017, Research Paper on “Validation of SERVQUAL Model in Relation to Customer Loyalty: Evidence from FMCGs in Pakistan” in Sukkar IBA Journal of Management and Business Vol. 4, No. 2. (Z-Category)
  21. 2018, Conceptual Paper on “Organizational Factors and  Organizational Performance: A resource-based view and social exchange theory viewpoint” in International Journal of Academic Research in Business and Social Sciences Vol. 8, No. 3. (ERA Indexed)
  22. 2017, Conceptual Paper on “The Impact of Strategic Attributes on Organizational Performance in Pakistan Banking Sector: A Review and Suggestions for Future Research” in International Journal of Academic Research in Business and Social Sciences Vol. 7, No. 8. (ERA Indexed)
  23. 2020, Review Paper on “Managing Service Quality, Food Quality, Price Fairness and Customer Retention: A Holistic Perspective” in Annals of Contemporary Developments in Management & HR (ACDMHR) Vol. 2, No. 1, 1-5.
  24. 2019, Review Paper on “From HRM to E-HRM: Contemporary Developments from Scholarly Work” in Annals of 
    Contemporary Developments in Management & HR (ACDMHR) Vol. 1, No. 1.
  25. 2018, Research Paper on “Comparative Predictability of Financial Stability in Islamic Banks: An Analytical Study of Malaysian & Pakistani Islamic Banks Using Altman’s Z Score” in Research Journal of Finance and Accounting Vol. 9, No. 11.
  26. 2017, Conceptual Paper on “Meritocracy and Innovation: A Synergy for Organizations in Pakistan” in Asian Journal of Multidisciplinary Studies Vol. 5, No. 1.
  27. 2017, Conceptual Paper on “A Review of Antecedents of Employee Retention and Moderating Role of Work Meaningfulness” in South Asian Journal of Banking and Social Sciences Vol. 3, No. 01.
  28. 2016, Research Paper on “Mediating Role of Customer Commitment on Customer Loyalty in FMCG” in Scholars Journal of Economics, Business and Management Vol. 3, No. 5.
  29. 2015, Research Paper on “Mergers & Acquisitions and Banks Performance in Pakistan” in Journal of Business Management and Economics Vol. 3, No. 10.
  30. 2015, Research Paper on “Awareness of Electronic Banking System Among Students Evidence from Karachi, Pakistan” in SINGAPOREAN Journal Of business economics, and management studies Vol. 3, No. 12.
  31. 2015, Research Paper on “The Effect of Leverage on Financial Health of the Firms: A Study from Cement Industry of Pakistan” in Industrial Engineering Letters Vol. 5, No. 5.
  32. 2015 Research Paper on “FDI and Economic Growth” A study from Pakistan in American Research journal of Business and Management Vol. 1, No. 2.
  33. 2015, Research Paper on, “Corporate Governance and Capital Structure: Empirical Evidence from Textile Weaving Companies of Pakistan” in South Asian Journal of Banking and Social Sciences Vol. 1, No. 01.

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