Name: Dr Bassant Eyada

Academic Position: Dean and Professor

College/Department:

Public Relations and Advertising

Education:

Ph.D. Degree

Thesis title: “Setting the Scientific and Artistic Fundamentals of Political Advertising to cope with the Rules and Regulations in Egypt”.

Faculty of Applied Arts, Helwan University. Cairo, Egypt - 2010

Master’s Degree

Thesis title: “The Inter-relation between Sound and Picture in TV Advertising and its role in affecting the Mental Vision”.  

Faculty of Applied Arts, Helwan University. Cairo, Egypt - 2003

Bachelor’s Degree

Faculty of Applied Arts, Helwan University Advertising and Graphics Major Cairo, Egypt - 2000

Professional Experience:

January 2020 – Present City University College of Ajman Director of Research

Associate Dean - Public Relations and Advertising Department

August 2015 – December 2019 American University in the Emirates

Chair - College of Media and Mass Communication

September 2007 – September 2014  Ahram Canadian University, Egypt

Faculty of Mass Communication

February 2004 - July 2006 October University For Modern Sciences & Arts (MSA), in association with MiddleSex University, Egypt

Faculty of Mass Communication

September 2001 – January 2004

Arts and Design Academy, The High Institute of Applied Arts, In association with Georgia State University (USA) – Egypt

September 2014 – August 2015 Marketing Manager

Escir Trading and Distribution Company Dubai, United Arab Emirates

June 2001 – Present

Free Lancer Graphic and Advertising Designer

Cairo, Egypt

June 2000 – September 2000

Assistant Director

Kuwait Television

February 1997 – September 2006

TV and Film Editor

TM Video for Editing and Post Production

Cairo, Egypt

Teaching Areas:

Advertising/IMC/Media

Research Areas:

Advertising – Marketing – Communications – Arts

Awards:

Excellence Performance Award

American University in the Emirates – April 2019

Performance and Evaluation Award

American University in the Emirates – October 2017

Program Development Award

American University in the Emirates – February 2017

Distinction of Quality Assurance and Effectiveness Award

Ahram Canadian University - August 2014

Research and Thesis Supervision: 

Supervisor of Master’s Thesis: “Criticism between Permission and Criminalization in Sports Media ” – American University in the Emirates. 2017-2018

Supervisor of Master’s Thesis: “Women Empowerment in Sports Media In UAE” – American University in the Emirates. 2016-2017

Examiner and Discussant of Master’s Thesis: “Political Advertising in Times of Globalization” – American University in the Emirates. May 2016

Session Chair and Research Discussant – AUE International Research Conference. November 2018

Reviewer – Journal of Design Sciences and Applied Arts. June 2020 – Present

Reviewer - Journal of Engineering Research and Reports. August 2020 - Present

Session Chair and Research Discussant – CUCA Human Resources and Management Conference. March 2021

Conference Presentation:

1. The Impact of Smart Technology on Advertising: A Case Study on Pepsi-Egypt.

AUE International Research Conference (AUEIRC). American University in the Emirates - November 2017

2. Pavlov’s Consumers: A Behaviorist Approach to the Idea of Quality in Advertisements.

Innovation Arabia 9th Annual Conference. Published at Conference Proceedings Dubai, UAE - March 2016

3. E-Learning between Theory and Practice in Design Education: An Empirical Study on the Egyptian Art and Design Universities

Innovation Arabia 8th Annual Conference. Published at Conference Proceedings Dubai, UAE - February 2015

4. Effectuation of Interactive Advertising, An Empirical Study on Egyptian Tourism Advertising

XIII International Conference on Communication, Visual and Performing Art Studies. Published at Conference Proceedings

Istanbul, Turkey - February 2015

      5. Exploring the Art of Graffiti as a form of Political Advertising in Egypt

VIII Conference of Contemporary Arab Art Published at Conference Proceedings Faculty of Fine Arts, Yarmouk University, Jordon - April 2013.

       6. Advertising Design between Creativity and Political Shifts – An Analytical Study of the referendum on the Egyptian Constitution Ads

III International Conference of Arts and Education in the Third Millennium Published at Conference Proceedings Faculty of Art Education, Helwan University, Egypt - April 2013.

        7. Social and Emotional Development of Children in Egypt through Television Commercials Providing Humanitarian Values Indirectly

Presented at: International Conference on Global Issues of Early Childhood Education and Rights Published at Conference Proceedings Zirve University, Gazientep, Turkey - April 2012.

        8. Exploring Regulations and Legislation of Advertising Aimed at Children in Egypt

Presented at: International Conference on Global Issues of Early Childhood Education and Rights Published at Conference Proceedings  Zirve University, Gazientep, Turkey - April 2012.

         9. Advertising Used by the Political Arm of the Islamist Parties Parliamentary Elections in Egypt Post 25th January (With Reference to the Freedom and Justice Party)

First Annual Conference on The Future of Media after the Arab Spring Revolutions. Ahram Canadian University, Egypt March 2012.

Publications:

1. Shifting Strategies: Brand Advertising during Covid 19

The International Journal of Innovation, Creativity and Change Volume 15, Issue 2, January 2021 ISSN 2201-1323 (Q2-SCOPUS Indexed)

2. The Impact of Influencer Marketing on Consumer Behavior and Formation of Trends.

The International Journal of Innovation, Creativity and Change. Vol. 14, Issue 12; December 2020 ISSN 2201-1323 (Q2-SCOPUS Indexed)

3. Brand Activism, The Relation and Impact on Consumer Perception: A Case Study on Nike Advertising.

International Journal of Marketing Studies; Vol. 12, No. 4; 2020 ISSN 1918-719X E-ISSN 1918-7203 Published by Canadian Center of Science and Education – December 2020

4. Comparative Advertising: Proposed Guidelines for Middle Marketers

International Journal of Marketing Studies; Vol. 12, No. 2; 2020 ISSN 1918-719X E-ISSN 1918-7203 Published by Canadian Center of Science and Education – April 2020

5. Native Advertising: Challenges and Perspectives

Journal of Design Sciences and Applied Arts, Volume 1, Issue 1 – January 2020

6. An Empirical study of Banned Advertising in Egypt and Violated Morals

International Design Journal Volume 7, Issue 2 - April 2018

7. The Impact of Smart Technology on Advertising: A Case Study on Pepsi-Egypt

Smart Technologies and Innovation for a Sustainable Future. Advances in Science, Technology & Innovation (IEREK Interdisciplinary Series for Sustainable Development). Springer, Cham. https://doi.org/10.1007/978-3-030-01659-3_44

8. The role of Advertising in Crisis Management in Egypt

International Design Journal Volume 7, Issue 2 - April 2017

9. An Evaluation of Commercials Concerning Early Childhood Development

International Journal of Early Childhood Education Research (IJECER) Volume 5, Issue 9 - March 2016

10. Pavlov’s Consumers: A Behaviorist Approach to the Idea of Quality in Advertisements

Presented at: Innovation Arabia 9th Annual Conference.

Published at Conference Proceedings Dubai, UAE - March 2016

11. Rituals of Advertisement: How Consumption Becomes a Ritual like Mystic Experience

International Conference for Social Sciences and Humanities

International Journal of Arts & Sciences’ (IJAS), Volume 9, Issue 1 - June 2016

12. E-Learning between Theory and Practice in Design Education: An Empirical Study on the Egyptian Art and Design Universities

Presented at: Innovation Arabia 8th Annual Conference.

Published at Conference Proceedings Dubai, UAE - February 2015

13. Effectuation of Interactive Advertising, An Empirical Study on Egyptian Tourism Advertising

Presented at: XIII International Conference on Communication, Visual and Performing Art Studies.

Published at Conference Proceedings  Istanbul, Turkey - February 2015

14. Exploring the Art of Graffiti as a form of Political Advertising in Egypt

Presented at: VIII Conference of Contemporary Arab Art

Published at Conference Proceedings Faculty of Fine Arts, Yarmouk University, Jordon - April 2013.

15. Advertising Design between Creativity and Political Shifts – An Analytical Study of the referendum on the Egyptian Constitution Ads

Presented at: III International Conference of Arts and Education in the Third Millennium

Published at Conference Proceedings Faculty of Art Education, Helwan University, Egypt - April 2013.

16. The Expression of Political Schism Using the Art of Graffiti in Egypt

The Scientific Journal of Applied Arts, 3 January 2013 Faculty of Applied Arts, Helwan University, Egypt

17. Social and Emotional Development of Children in Egypt through Television Commercials Providing Humanitarian Values Indirectly

Presented at: International Conference on Global Issues of Early Childhood Education and Rights

Published at Conference Proceedings Zirve University, Gazientep, Turkey - April 2012.

18. Exploring Regulations and Legislation of Advertising Aimed at Children in Egypt

Presented at: International Conference on Global Issues of Early Childhood Education and Rights

Published at Conference Proceedings Zirve University, Gazientep, Turkey - April 2012.

19. Advertising Used by the Political Arm of the Islamist Parties Parliamentary Elections in Egypt Post 25th January (With Reference to the Freedom and Justice Party)

First Annual Conference on The Future of Media after the Arab Spring Revolutions.

Ahram Canadian University, Egypt March 2012.

The Egyptian Journal for Media Studies, September 2012

20. The effect of motion on shape formation

Presented at: Advertising and Graphics Department Symposium

Faculty of Applied Arts, Helwan University, Egypt, June 2005.

21. "Knowledge and Design".

Presented at: Advertising and Graphics Department Symposium

Faculty of Applied Arts, Helwan University, Egypt, June 2005.

22. "The relationship between Ethics and Aesthetics in Design".

Presented at: Advertising and Graphics Department Symposium

Faculty of Applied Arts, Helwan University, Egypt, December 2004.

Name: Dr. Mahmoud Kaleem

Academic Position: Associate Professor

Department:

Public Relations and Advertising

College/Department:

Public Relations and Advertising

Education:

• D. Degree in Political Science, Tilak Maharashtra University Pune, India

• Master of Arts in Strategic Studies, University of Pune, Pune, India

• Bachelor of Arts, in Political Sciences University of Pune, Pune, India

Professional Experience:

1. 2017 – till date: Assistant Professor Department of Public Relations and Advertising, City University College of Ajman, Ajman (U.A.E.)
2. 2013 to 2016, chair, School of Business Administration in Al Dar University College, Dubai (U.A.E.)
3. 2008 – 2013, Program Manager of Business Administration Program Director Al Dar University College, Dubai, (U.A.E.)
4. 2005 -2007 worked as Lecturer in Business Program Al Dar University College, Dubai, (U.A.E.)

Teaching Areas:

1. International Relations
2. Geopolitics
3. Political Sciences
4. Public Opinion
5. Arts of Persuasion
6. Communication
7. Negotiation and Conflict Resolution
8. Translation
9. Leadership

Research Areas: 

1. Governance
2. Public Administration
3. Disaster Management
4. Talent Management
5. Education

Memberships:

Conference Presentation:

Publications: 

1. Mahmoud Kaleem, (2020) “Disaster Management – Key Trends and Policies” American Journal of Humanities and Social Sciences Research (AJHSSR) e-ISSN :2378-703X Volume-4, Issue-4, pp-01-16

2. Mahmoud Kaleem, (2019)”The Influence of Talent Management on Performance of Employee in Public Sector Institutions of the UAE “

Public Administration Research; Vol. 8, No. 2; 2019 ISSN 1927-517x E-ISSN 1927-5188 Published by Canadian Center of Science and Education

Online Published: October 31, 2019 doi:10.5539/par. v8n2p8 URL: http://dx.doi.org/10.5539/par.v8n2p8

3. Mahmoud Kaleem (2017). “Development of Human Resources to Increase Policy Capacity in Public Sector”

Human Resource Research ISSN 1948-5441 2017, Vol. 1, No. 1

doi: 10.5296/hrr.v1i1.11487 URL: https://doi.org/10.5296/hrr.v1i1.11487

4. Mahmoud Kaleem (2018) “Development of education strategies for South Sudan aimed at building an inclusive, peaceful, and resilient society”

ISSN: 2455-6157 Impact Factor: RJIF 5.12 www.educationjournal.org Volume 3; Issue 5; September 2018; Page No. 01-11

http://www.educationjournal.org/archives/2018/vol3/issue5/3-4-36

5. Mahmoud Kaleem (2017) “Assessing the Educational Reforms for Learning Quality Improvement Program in South Sudan”

Online ISSN: 2249-460x& Print ISSN: 0975-587XVolume 17 Issue 10Version 1.0 Year2017

Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA)

Name: Dr. Samar Abdulhalim

Academic Position: Assistant Professor

College/Department:

Public Relations and Advertising

Name:Dr. Rabab Abd El-Moniem El-Tallawy
Academic Position: Assistant Professor

College/Department:

PR and Advertising

Education:

• PhD, first class honors, and Recommended printing and exchanging among Arab and Foreign universities entitled "The Role Of The Internet In The Priming Cognition Of Youth During The Election Campains," An Applied Study In The Presidential Elections 2014.
• Master degree “Excellent”, recommended printing and circulating among universities entitled, "The Role Of The Internet In Building The Political Communication Among The Political Forces That Are Blocked About Legitimacy" an analytical study for a sample of electronic sites 2012.
• Bachelor ofArts- Media–PRA

Professional Experience:

participation in the student media forum 2 at the at the College of Communication at Al Qasimia University in Sharjah on December 31, 2019 -
-Obtaining a training course entitled the digital teacher on 3/31/2020, from Webinar centre for Technical Transformation

- Getting a training course on the concept of artificial intelligence on 6-10 2020 from the Webinar Center for Technical Transformation

-Obtaining a training course on AI journalism, concept and tools, on 2-10-2020 from the Artificial Intelligence Journalism Foundation for Research and Orientalism, in the United Arab Emirates

Participation in the Conference with a research paper (at the International Higher Institute for Media at Al-Shorouk Academy, under the title Media, Informatics and Information Wars, to be held in the period from (4-5 April 2020-

- Serving as a judge for the University of Sharjah Journal of Humanities and Social Sciences

Teaching Areas:

_Special courses for public relation department:
Editing and writing in public relation, principles of media and international relations, international information, training in public relation. production of information media, Editing and designs in the internet . Introduction to mass communication.

Research Areas:

_ Published research entitled, The Cultural Hybridization Letters Of Secular and atheistic E- Forums and young people interaction with them , in Journal of Mass Communication Research , 2020, NO,54

- Published research entitled, The Value Discrepancy and its relationship to the ethics of professional practice of journalists in local electronic journalism, (an applied study on the northern Upper Egypt sector). in Journal of Mass Communication Research , Oct 2020, NO,55
Analyzing Media Discourse Ethics in electronic news sites – a study within the theory of discourse ethics, journal of press research, Faculty of Information, Cairo University, 2018.

Memberships:

• Member of the committees of international conferences at the faculty of Arts, since 2014 till now
• Member of the higher supervising committee for festivals of students’ graduation projects, in media department since 2015.
• Member of the committee of Libraries affairs, faculty of arts 2016 – 2017.
• Member of quality assurance committee- faculty of arts – Minia University 2017 – 2018.
• Member of the laboratories committee faculty arts – Minia University 2018 – 2019.
• Secretary of the media department council faculty of arts – Minia University 2015 – 2016.
• General coordinator of media department in the academic and quality credential unit in faculty of arts. 2017/ 2018.

Conference Presentation:

• Participating in the international conference of (Media ethics and laws in the GCC) University of Sharjah .United Arab Emirates, 2016
• Participating in the 21st annual international conference of the Arab - American society (Communication – ethics – communication and human rights) research entitled "Ethical standards of coverage Media in websites" Tangier, Morocco 2016.
• Participating in the fourth annual conference of the faculty of information (Media education in the face of the invasion of minds in the digital age). Research under publication entitled: "The culture of intellection property of journalists working in websites and its relation with their professional performance” Al Ahram University 2014
• Participating in the conference of: (The future of media in light of the current societal transformations) with a research entitled "the role of the Internet in managing the electoral campaigns – an analytical study of a sample of the websites, of pharos university Alexandria 2014.
• Participating in the first annual media conference: (Media and terrorism confrontation: professional controls and practice manners). media academy in Shorouk, 2016).
• Participating in the conference of (media and terrorism – means and strategies) research paper titled "official propaganda dealing with rumors on social networks and their impact on public comments" – Case study on Egypt, university of king Saud, Riyadh, kingdom of Saudi Arabia, 2017.
Participating in the third annual scientific conference of the media: (Towards a future Agenda for media Researches – problems of transition from nativity to innovation and creativity) research entitled ““Analyzing Media Discourse Ethics in electronic news sites – a study within the theory of discourse ethics – media academy in Shorouk 2018.

Publications:

• Editing and writing in public relations
• Training in public relations.
• Editing and designing on the Internet.
• Producing information materials.
• Media translation.
• Information economics.

Name: Dr. Dawood Aldelaimy

Academic Position: Assistant Professor

College/Department:

Public Relations and Advertising

Name: Mohanad Ahmed Elamin Mohamed Ali

Academic Position: Assistant Professor

Contact Details: 0505062043

College/Department:

Public Relations and Advertisement

Education:

Omdurman Islamic university Faculty of Communication

• BA in Public Relations and Advertisement, 2003
• Master's Degree in Public Relations,2011
• PhD of Public Relations, 2014

Professional Experience:

The Consulate General of the Republic of Sudan, Dubai

• Public Relations Depart
• Position: Communication officer
• Date: June 2007 up to December 2014

Job Responsibilities:

• Consulate Public Affairs.

University of Aljazeera, Dubai

• Media & Communication College
• Position: Adjunct Assistant professor
• Date: February 2012 up to February 2015

Aldar University College, Dubai

• Media & Communication College
• Position: Adjunct Assistant professor
• Date: Marsh 2013 up to May 2014

University of Modern Sciences, Dubai

• Media & Communication College
• Position: Assistant professor
• Date: February 2015 up to August 2020

Teaching Areas:

Public Relations and Advertisement

Research Areas:

Public relations and advertising, and the use of modern technology in the development of communicative functions of public relations

Publications:

Job satisfaction of employees at the University of Modern Sciences in Dubai - 2016

Name: Dr. Sameer Baniyasen

Academic Position: Assistant Professor

College/Department:

Public Relations and Advertising

Name:Faten Z. Aljazzar

Academic Position: Lecturer

College/Department:

Public Relations and Advertising

Education:

MSc 2007: Computer Science-Image and video processing, University of Technology, Iraq.

BSc 2007: Computer Science, Babylon University, Iraq.

Professional Experience:

2015 -present: City University College of Ajman/PRA Lecturer. 

2014 - 2015: Zayed University-University College- Dubai/Adjunct Instructor

2008- 2014: Sharjah University and Ajman University/ Visiting Lecturer

2004- 2007: Iraq/ Babylon University-Science College-Computer Department.  Instructor

Teaching Areas:

Digital Photography

Tv Production

Computer Applications for PRA

Social Media

Design Basics

Media production for PR

Multimedia

Introduction to IT

Electronic Advertising

TV and Radio Advertising

Graphic Design

Broadcasting Direction

Web Site Design

Basic Animation

Journalism Layout and Design

Research Areas:

Artificial Intelligent

Image processing

Memberships:

• Member of Exams committee, 2016 to present, City university college of Ajman.
• Member of TV/Radio and photography studios designing committee, 2015 to 2018, City university college of Ajman.
• Member of courses development committee, 2016 to present, City university college of Ajman.
• Developing new courses for Advertising department and updating the existing courses.
• TV/Radio and photography studios supervisor, 2015 to 2017, City university college of Ajman.
• Supervision on Graduate students’ projects, Sharjah University, Communication college, 2009.

Professional Short Courses/ Workshops

Attended:

• What is Scopus, organized by Researcher Academy On Campus at City university college of Ajman, on Thursday 11 March, 2021
• Advanced Lightroom Classic for Wildlife Photography, 13 Feb 2021 Organized by Xposure International Photography and film Festival.
• Focal Length Explained, 13 Feb 2021 Organized by Xposure International Photography and film Festival.
• Photo Alchemy, 12 Feb 2021 Organized by Xposure International Photography and film Festival.
• Challenging Composition& Light in Landscape Photography, 12 Feb 2021 Organized by Xposure International Photography and film Festival.
• Online training workshop in photography, 14 October 2020, Orgnized by Mrs. Faten Aljazzar, Presented by Abdullah Al-Hashemi Representative of Fujifilm in the UAE and Profoto certified trainer.
• An online IELTS course at the British Council, Term June 7th to June 17th 2020, United Arab Emirates
• A face in A Place-Location Portraiture with Joe McNally workshop, 21 Sep 2019; Organized by Xposure International Photography and film Festival.
• Master Camera Row editing workshop, 20 Sep 2019; Organized by Xposure International Photography and film Festival.
• Speedlight Zero to Speedlight Hero workshop, 22 Sep 2019; Organized by Xposure International Photography and film Festival.
• All about Light workshop, 19 Sep 2019; Organized by Xposure International Photography and film Festival.
• Take control workshop, 21 Sep 2019; Organized by Xposure International Photography and film Festival.
• Speedlight Masterclass workshop, 22 Nov 2018; Organized by Xposure International Photography Festival.
• Long Exposure & Post Processing workshop, 23-24 Nov 2018; Organized by Xposure International Photography Festival.
• Studio (Portrait) Lighting workshop, 22 Nov 2017; Organized by Xposure International Photography Festival,
• Get rid of auto workshop, 23 Nov 2017; Organized by Xposure International Photography Festival.
• Bloom's Taxonomy and test items workshop, FEB 2019 and JAN 2016; Organized by City University College of Ajman.
• Teaching in English language course, 12-Feb-2009 to 14-May-2009 Sharjah university- College of Arts, Humanities and Social Sciences, English Department.
• Black board Certificate, 10-Dec-2008 Sharjah University, Information Technology Center.

Name: Mr. Radwan Mohamed

Academic Position: Studio and Lab Technician

College/Department:

Public Relations and Advertising

Name: Ms. Mays Maher

Academic Position: College Coordinator

College/Department:

Public Relations and Advertising